#26: How to Scale Authentically with Alli Worthington, Co-Founder of the Blissdom Conference
Guess what?
It's okay to NOT have a perfect Instagram feed.
It's normal to feel that you're not good enough.
And sometimes, you should also "act like a dude."
In today's interview, Alli Worthington, Co-Founder of The Blissdom Conference, talks about business secrets you've always needed to hear... and probably haven’t heard from anyone before.
She shares why you:
Should guard your heart.
Are always worthy.
Actually have unlimited resources.
If you're a faith-based entrepreneur, you won’t want to miss this major wisdom coming from Alli!
Learn more about Alli here: https://alliworthington.com or follow her on Instagram @alliworthington.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Listen to the Show:
Laura (00:00):
This is the Scale with Joy show, episode 26: how to scale authentically with Alli Worthington.
(00:09):
Welcome to the Scale with Joy show, a podcast about scaling your company while living your most purposeful life. Because here's the thing: there are no rules to say you can't grow a massively profitable empire and have joy in the everyday. My name is Laura Meyer and let's get started
(00:35):
In today's interview, Alli Worthington shares with you some really great wisdom. And it's going to give you so much freedom and be able to help you grow from a place of authenticity. So guess what: she shares it's okay not to have a perfect Instagram feed and it's totally normal when you're growing a business to feel like you're not good enough and sometimes you should also "act like a dude", start hanging out with some bros. What? In today's interview, Alli talks about the business secrets you've always needed to hear, and you're probably not going to hear from anyone else. She shares why you should guard your heart and why you're always worthy no matter what happens in entrepreneurship and why you can actually have unlimited resources. So if you're a faith based entrepreneur, and even if you're not, you're going to love this major wisdom coming from the Co-founder of the Blissdom conference, Alli Worthington.
(01:31):
Hey everybody. I am so glad to have Alli Worthington with us today. Alli thank you so much for being here and sharing your heart with our audience.
Alli (01:41):
Thanks. It's great to be here. I'm thrilled.
Laura (01:43):
Yeah. Would you mind just for a minute, for anyone who doesn't know you just a little bit about your background and what keeps you busy today?
Ali (01:53):
Absolutely. Well, first of all, where I live, I live outside of Nashville with my husband and we have five boys. That's our big claim to fame is we're surviving, having fun. The youngest is 11 and the oldest is 20. So the 20-year-old is actually a junior in college at this point. So we still count that he lives here with us cause he does sometimes. And I'm an author and speaker and business coach. I'm also the Co-Founder of the Blissdom conference. So I'm an Enneagram seven, for those of you who know about Enneagrams. So I joke that I'm living my best Enneagram seven life. I'm doing a lot of things.
(02:26):
I think I saw that somewhere, like either on your Instagram or in a book. And I was like, oh my gosh, that's why she's so fun. Like whenever there are moments where I just like to laugh out loud, I'm like, that's why she's so fun. I'm a three with a two wing. I'm an achiever. I like to take people with me while I'm achieving. And when I'm unhealthy, it shows up just like a three with the 2 wing. And when I'm healthy, it shows up just like a three with the two wing. So apparently we're all very predictable, but Alli is talking quite a bit today about Fierce Faith when it's scaling, which is the title of her book and I have it right here. It's like dogeared and you know, got pool water on it and everything. And there was one page that stood out to me specifically that I see a lot of people struggling with when they're scaling their business. And it's four things that you most likely have said to yourself or saying to yourself right now. So we're going to unpack each one of those four things. And I'm going to ask some questions to you, Alli, that I want to know. And I always think if I'm thinking it probably other people are too and you know, hey, I can't help it. I'm going to hit you up for free advice. Right.
Alli (03:38):
Let's go for it. That's good. I love it.
Laura (03:40):
So here's the first thing that people ask is, I didn't know this was going to be so hard. Do you hear that a lot from the people that are in your community?
Alli (03:49):
I hear that from people who are just starting out, I hear that for people who've been in business for years and years and years, I mean that is, that is a trigger for people. And as a business coach, one thing that I'm always trying to work with people on is we have to get out of this thought that if we're supposed to do something, if we have a dream and we're meant to do it, and this is, this is our big thing in life that we're going to do that if it's hard, we think that it's a signal that we're not supposed to be doing it.
Laura (04:17):
I love that.
Alli (04:18):
That's the problem. Like we imagine we have this dream and I like to use the analogy of a field of dreams. Like we have this dream, whether we're scaling our business to a new level or we're branching out in our business to do something else, here's this field of dreams. Right. And you get to it. And if everything is hard, we think, oh, well, I'm not supposed to do it We think, oh, I thought this was for me, but I'm running into obstacle after obstacle, after obstacle. So obviously this is not for me. I just, you know, I had some bad dinner and I had this idea and obviously it isn't for me. I listen to too many podcasts. Every dream, that field of dreams, every goal we have is going to be hard. We are going to get there and there's going to be boulders and brush. And the soil is going to be terrible. And it is going to take sometimes months, sometimes years to bring it where we want it to be. To think we're just going to roll up to our field and be like, oh, this is perfect for me. I'm going to throw down some seed and grow a garden. Well, no, we got to like to find a backhoe and clear out the rocks and then put on gloves and prepare the soil. And then we plant those seeds.
(05:29):
So for many of us, I was just working with a woman this morning who she's self-published a book she wants to get into traditional publishing. And she's so frustrated that it's taking so long. And she said, I just can't believe there's a two-year process from book idea to being on the shelf. I could publish my own book in three months. Listen, if, if you want to do it well, want the support of a massive company behind you pushing you, you're going to, to get the bulldozer and to get rid of the boulders and put on gloves and pull those weeds. That's how, that's how we really scale. That's how we do it smart. And that's how as women, especially, we don't get frustrated that it's too hard and ended up taking ourselves out of the game before we ever have a chance to play.
Laura (06:15):
So good.
Alli (06:20):
Cause that's all we do. Right?
Laura (06:21):
We do it. It says, cause you and I have been working with entrepreneurs for a long time. Do you think this is something that has become more common of a challenge or a thought as people are growing their business?
Alli (06:34):
Yes. Probably because of Instagram. It's a combination. Instagram where everyone looks amazing and it's all success and happy joy all the time that, but there are also people who make millions of dollars every year convincing you that if you spend a thousand dollars or $2,000 with them, you're going to be able to do that too.
Laura (06:55):
Oooh, that's goods.
Alli (06:58):
I'm just being honest. It is true. And if you are inundated every time you open up social media with ad after ad, like this is the key to unlocking your future. You'll have everything you need to do what I do. Well a) you won't because everybody's different but b) you're just left with this feeling like, well, if I just did this, then all of a sudden in 90 days or in six months, I could, you know, have earned seven figures or whatever was your point a to point B. And because of that, I think that most of us are walking around with a low-key disappointment. Disappointment and where we are disappointment, how long it's taking and disappointment, how hard it is.
Laura (07:39):
Yeah. Why didn't that happen to me? Why didn't I get that success that fast? Why wasn't I, part of that person's success story. Right? And so there must be something wrong with me. There must be something wrong with my path. I think I'll keep choosing something else. Right?
Alli (07:55):
Yeah. I mean, for my first book in 2006, I was walking up a bookstore aisle and I thought I should write a book. I didn't know what I was going to write a book about. And so I went back home to my dial up internet in Rhode Island and Googled, how do you get a book deal? And the response was, you need to be famous, I wasn't, infamous, which thank goodness I wasn't well connected. I wasn't any of those things or it's just not going to happen. And then the next, you know, search listing said, but if you start a blog, then you can potentially show publishers that you have something that you want to say. My next search was, what's a blog? It was 10 years from that Google search to the months that my first book was on the shelf. And then in two years I published three books within two years. It takes time. Now I didn't, I probably could have done it years earlier, but I was busy scaling and I fell in love with the world of entrepreneurship. The initial quest to write a book led me into entrepreneurship. But things take time. Things are hard. There is sometimes wisdom that we need to acquire. There's strength that we need to acquire. There's just there's experience that takes a few years, even though it frustrates us, that it takes longer than we want it to.
Laura (09:21):
Yeah. How did you move through? So, I mean, that's a long time to write a book. Like how did you move through those moments of like, I don't know, I supposed to be doing this? I'm not sure. Like what pushed you on the other side of that?
Alli (09:37):
Well, to be quite honest, after I discovered the power of the internet and then I can build businesses and do all these things that I could do on the internet, it's just kind of pushed the book idea to the back of my mind. Because again, a book seems to take a long time, but as an entrepreneur, I can build things. I can sell things. I can go, go, go, go, go. So that went into the forefront. And then once my business was really going well, and I had that mental capacity, that's when I moved back into books. But even now I'm struggling through writing book four and it's not going to come out until September of 2020, which again requires so much patience, so much hard work. Every time I sit down to write, I will finish a chapter and go, this could be brilliant or this could be garbage. And I have no idea. And I'm on book four. Like it never gets easier.
Laura (10:31):
So here's a question I'm curious about on this topic because I've actually experienced myself is when you think that the Lord is shutting the door, like this is no longer for you, brought you down this path for a reason, but now it's a new path. And when do you feel like it's time to keep going?
Alli (10:49):
He will normally tell me; he'll normally say no more. You're done. And sometimes it's as simple as you know, I wish that like an angel would float down, but it's never happened. But sometimes it's as simple as just hearing you're done with this; you need to quit. Yeah. And a lot of times I'll pray and say, okay, this is what I'm going to do. And if I'm not supposed to do it, you need to stop me, because I am going balls to the wall here happens. And if I'm not supposed to do it, it'll be really clear.
Laura (11:23):
Like, I kind of love that. You just said balls to the wall in prayer at the same time. Like that's amazing. I love it. Yes. And it's so interesting because some people say they can really hear the Lord like clear and some people find it like he speaks through maybe other believers.
Alli (11:46):
And that happens for me. I mean, I don't hear them often. It's not, like I say, what do I have for breakfast today? Normally he'll just step in when it's something big to make sure that I know. And there's just, it's normally something that I don't want to hear. If I hear something. And it sounds like it could be Alli saying that to myself, I ask if he'll send other believers in my life to confirm, I won't go ask for it because you can plant that seed in someone's head and they'll be like sure I prayed and it was good. Like, I will literally say, bring people who don't know about the situation to me and have them tell me, yeah.
Laura (12:24):
Wow, that's powerful.
Alli (12:26):
But here's the thing. Going back to it, opposition and difficulty and closed doors does not mean we're on the wrong path, right. It just means we have a fight on our hands. Right. Nothing's going to come easy. Right.
Laura (12:42):
And that's such a great spiritual perspective and something I've always thought too is from a business perspective, if somebody is going to hand you the formula, it's probably not genuinely you. As you're building, you're taking on this step by step formula, somebody is giving you probably reach a certain point where you're going to have to say, okay, being totally authentically me is going to take removing that roadblock really digging in the dirt, getting rid of those weeds. So good. So that actually I'm like referring back to your book for the talking points, but I can't do this anymore. I think that's something that we just talked about, which has been really interesting. Do you have any other thoughts on like this idea of I'm growing my business and I can't do this anymore? I've heard a lot of people say that.
Alli (13:31):
Yeah. And I think that that comes from the root of disappointment. It's something that we tell ourselves. We're disappointed. That's the core feeling. We're a little bit depressed. We're sucked into comparison, which side note, I think in five years or 10 years, we're going to look back on this time in history and be like, we were killing ourselves on social media. Everybody pretending to be amazing. And we were actually damaging ourselves by comparing ourselves to others because researchers have shown that even when you know, social media, isn't real. Even when you know, it's brand positioning, even when you know all those things, your subconscious automatically starts comparing with other people. Anyway, I think we're in a really dangerous time period.
Laura (14:15):
A lot of people haven't looked at the research. They just kind of look at what people are teaching around Instagram and how to get leads around Instagram. But maybe haven't taken a consideration, the subconscious impact, curious, like how do you balance that you have a great following and you have a beautiful feed. Like how do you balance that with the way that you feel about yourself?
Alli (14:35):
I don't scroll you. Now from a business perspective before the next book comes out, I know I have to spend a lot of time on Instagram, engaging for the six months before my book comes out, I have engaged that much whatsoever. I watch people's stories and I engage on stories or share stories all day long because stories is where people are real. But the feed isn't where people are real, the feed is normally just positioning. So I will, you know, I posted my own feed. Blissdom has a whole great social media account that is doing amazing, but I don't let myself get sucked in because we can't control our subconscious. Our subconscious automatically kicks in and starts going well, look at that opportunity. Look what he is doing. Look what she's doing. And I have to as a business owner, as a coach, as a creative, I have to protect my brain space so I can help people. And I can write this book.
Laura (15:40):
Yes. Yeah. When Apple started doing those screen time notifications, did you feel like people, like it was just like confession time?
Alli (15:51):
I realized I was a terrible hypocrite in one of my books. I forget which one I had talked about how I just, I post on social media and then I'm out maybe 15 minutes a day. Oh no. I'm there like two hours. I was like, oh, well I'm a liar. That's great. Yeah. It's terrible. I don't even want to check. I don't even want to check screen time, but going back to what we tell ourselves with, I can't do this anymore. A lot of it, so the root is the disappointment, the comparison, the exhaustion upscaling. Yeah. But what we have to be mindful of and what we have to be careful of is monitoring our mindset, monitoring that thought loop that goes on in our heads, so much of Fierce Faith is just helping you monitor your thought loop. These things that we tell ourselves affect our actions. When we say, oh, I just can't do this anymore. We start believing it. So instead of saying, I can't do this anymore, what we can say is this is hard. This has sucked, but these are the goals I have. And I'm going to be really kind to myself and I'm going to keep going. Sometimes we say things like I can't do this anymore out of habit. And we don't realize the power that our words and our thoughts have on us, have on our minds and our hearts.
Laura (17:00):
Yeah. One of my favorite things about Fierce Faith was that you really took that idea of mindfulness that tends to be a little bit more new age and a little more woo woo, then when I started reading, I decided to send it to start reading a new version of the Bible recently. A new translation called the passion translation. I've enjoyed it a lot. I mean, I grew up with NIV, so it was really new. But what I realized is that when you go back to the armeic it talks a lot about your thoughts. It talks a lot about that. And you really address that in a, in a spiritual way, in a biblical way, in a theological way. That is something that I think a lot of people think is new agey, but it's not.
Alli (17:42):
No, it's just practical. How we behave is based on our heart our heart affects our, our thoughts affect how we behave. It's why one of the key parts of Christianity is guard your heart. We have to guard our thoughts because our thoughts and our words are so powerful. They really shape the world around us and our futures.
Laura (18:07):
Hey there! Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up in this short, but powerful training. I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love spread their mission, launch expansion and accelerate influence. To join in visit joybrandcreative.com/movement. That's joybrandcreative.com/movement. Also available in the show notes. Now back to the show
(18:57):
So as people are scaling, is there any other way that they really should be guarding their heart that you can think about?
Alli (19:04):
Honestly, right now, protecting ourselves on social media. Two things, two things that I do. I work with clients with. Now, there is a time for competitive analysis. You want to know what the competition's doing. You want to study everything that they're doing well, because you know, we don't want to reinvent the wheel. If somebody is just killing it in business, you can go look at what they're doing and go, okay, I see this, I'm doing this. I see this strategy. These are replicable things. We want to go in and do a lot of competitive analysis. And then you want to ban yourself from ever looking at them again. You want to go, you want to protect yourself on social media from comparison, but also you want to go on an information diet.
(19:43):
What I see a lot of entrepreneurs doing as they listen to every business podcast out there and they will think, well, this podcast is talking about this, so obviously I should be doing it. Well, there's a million things to do. One of the problems with a business podcast is you run out of things to talk about because there's only so many things you can talk about in terms of marketing and then you have to have a guest and then you listen to that podcast and you're like, that was a great interview with that guy who runs a chat bot. But, and so you're like, well, apparently I need a chat bot now. Well do you? Maybe you do. Maybe you don't. So I think an information diet is really important. We need to know, like, I believe everyone should have a coach. Everyone should have a mentor because we can't see our own blind spots.
(20:28):
Like I mentioned, I'm on book four, even though I'm on book four, I hired a brand-new book. Coach send every chapter two. And I literally said to him, I don't need you to write. I don't need you to tell me what to say, but I need you to rip this apart. If anything is boring, if anything is repetitive. If I'm not precious with it, I just want to help people. And if any of those things happen, tell me. And he believed me. But he's bringing out good work. And so everybody needs a coach. Everyone needs a mentor. Everybody needs somebody who cares enough to kick your butt and to say, this is where you're slacking. But if you have those things, you need to lay off social media and you need to lay off the business podcasts, listen to one or two. I find often people are listened to five or six and they're like, I should document every moment of my life. Like Gary B and I should have chatbots and I should do this and I should do webinars. No, you should do what works in your business. Not just things that sometimes people have a financial interest in telling you that you need.
Laura (21:34):
Yes. I feel like you are speaking so much truth right now. Exactly what people are experiencing. And it's funny because both you and I have experience with business strategy. And so people say the same thing to me. They're like, should I have a group? I'm like, what's your strategy?
Alli (21:50):
Right? Should you? I don't know. Let's talk about it.
Laura (21:53):
Yeah. Is that going to speak to you, your ideal customer then? Like maybe, right?
Alli (21:56):
I was consulting with a church and someone, the person I was working with said, the pastor wants to know if we should go ahead and get click funnels. I was like, no, you do not need click funnels. Like, it's a great marketing campaign. It's great. You've probably heard it on a podcast, but no, it's not going to help us in any way, shape or form.
Laura (22:20):
That's amazing. I'm sort of blown away that your pastor would know that. I know the churches are bigger down there by you.
Alli (22:27):
Here's the thing, obviously there was an Instagram ad or there's a FB ad and you got sucked into that funnel. And it's a genius funnel. I have click funnels myself, but it doesn't mean that everybody strategically needs it.
Laura (22:41):
Or that's going to speak to the heart of your ideal client. Totally. What about the, I'm not good enough?
Alli (22:48):
Oh, that's everybody right? It's everybody. I mean, unless you're a narcissist. So if anybody's listening and you're like, I never feel that way. You may want to check your heart. Everyone feels like they're not good enough. Everyone at times feels like they're in over their head. Everybody. Because in this entrepreneurial world, there's no path that's ever been set before us. So we are, especially as women, we're the first generation of women that have ever done this. We are pioneers of this space. The way we do things now will, will teach the women that come up behind us for generations to come. No one has ever said, here's exactly how to do it. Here's lessons, here's mistakes. We are all figuring it out as we go. And because of that, this feeling of I'm not good enough and I can't do it. And I'm in over my head and I don't have all the answers. Of course, we feel like that. Like we're like on the Oregon trail here, this world.
(23:55):
So of course, we're going to feel like we're not good enough doing it because there are a million problems that pop up every day that have never, that have never come up before that we have to figure out that's the excitement. That's the challenge. That's the difficulty. And sometimes that's the heartbreak of entrepreneurship, but just because we feel like we aren't good enough to do it, it doesn't mean we have to let that thought change our actions. We can say, I don't feel good enough to do this and go if I wouldn't give it my best shot anyway. What's the alternative packing up and not doing it. That's no fun. We can just like limp over the finish line and look back and go, I didn't know what I was doing half of the time, but it was a wild ride. Look, I did it. Yeah.
Laura (24:41):
Do you think this is uniquely challenging for women?
Alli (24:44):
Yes. Don't get me started on a difference. Cause I have sons. I see how they operate. I was on a coaching call this week with a client. Oh, I know, and I was telling her that after she ends one relationship with a corporate client, giving her some steps to go ahead and get referrals from them and what the steps are and how to phrase things. And there was a long pause and I said, you're really uncomfortable right now? Aren't you? Cause you can't imagine yourself doing this. And she says, I can't imagine myself doing this and I said you know, who would do this? Well, dudes. They would walk into that man and be like, who needs to know me? Who do I need to work with next? If they won't think a thing about it. And there's research. I think Sheryl Sandberg is the one that shared it originally that if there's a job opening, if there's an opportunity, there's 10 things that people need to have, if a guy has three he's in there, he's like, I'm a client, they're going to love me. A woman won't apply if she only has eight, she was like, I need to spend some time working on these other two things. And when I tell people, as sometimes we need to like embrace our inner dude. Yes. We're like, what would some goofy dude, he's just going to go for, what would he do? And then we just need to act like that. Embrace your inner dude.
Laura (26:05):
I love that. And it's so true. And anytime you meet a male CEO, I've worked with some and I'm sure you have too, like, you know, I'll ask like, oh, how did you know you could do this? And he's like, I just did. Why wouldn't I wouldn't be able to run this company. Like why wouldn't be able to run this $40 million company. I mean like, like it's hard?
Alli (26:29):
Yeah. Come on. Yeah, exactly. So you find your inner dude. Yeah. Go for it.
Laura (26:35):
Yep. I think about legally blonde when she gets asked, you know, you got into Harvard, like it's hard?
Alli (26:42):
Like I don't even like romcoms, but that's one of my favorite movies of all time.
Laura (26:46):
Yeah. It's the best. So what about the, like, what was I thinking when I thought I could do this? What does that, what does that build with?
Alli (26:57):
That's a great question. I've never over thought it. I just like, I've never analyzed it, but I know we do it. And I think that it's a low-key shaming of ourselves.
Laura (27:06):
I was just thinking that.
Alli (27:08):
Yeah. And I think for most of us, most people grow up in homes where shame is an accidental parenting tool. Parents don't mean to do it, but there are these, you know, even the most loving parents cause it's hard to parent well, we do a lot of things wrong. What are you thinking? How did you think this was a good idea? What's wrong with you? What's wrong with you is banned in this house because it's vague and accusatory. It's not like, why did you do that? What's wrong with you just sounds like, I don't know. I guess I suck. That’s that sort of messaging. Sometimes that we hear as children, that's directed to us as a person, as opposed to our behavior. Without realizing it, we subconsciously agree with it. And we, we spit those same messages back out at ourselves all the time.
Laura (27:56):
Yep. Do you think it's a deep down like worthiness conversation?
Alli (28:01):
It could be. It could be. Yeah. And I think that worthiness is tough. So for me, from a Christian perspective, I know that I am worthy because of my faith. I know that grounded in Christ, I am worthy. He makes me enough. I have unlimited resources at my disposal because I'm a person of faith. But if you take faith out of the question, you get a lot of like pump you up new agey, your worthy because you're great. So that, that's a tough one. It's a tough one to coach people through also as a coach, because I'm never going to push my faith on to somebody else. But how do you solve the worthiness dilemma if you aren't a person of faith; that's tough.
Laura (28:48):
Right, right. Because it can be very much okay. I'm worthy because of something happening within me to a certain degree it's that's challenging too. And we weren't born. Perfect. We're all messed up and crazy. And despite your Instagram newsfeed. We're all a little crazy.
Alli (29:15):
I always joke that the more perfect the Instagram newsfeed is the crazier, the person is in the background.
Laura (29:21):
That's probably true.
Alli (29:22):
Yeah. I've seen, I've seen too much go down through the years.
Laura (29:29):
I'm like biting my tongue right now because now I'm like, okay, now what I want to know. Well, we'll save that for the Blissdom Conference. You'll have to like; you'll have to chat it up there. You have to go and have fun there. So those are really the four main thoughts that I wanted to unpack. Because again, it's something, I think when I first started coaching, to be honest, I was like, oh, like I've been doing business strategy forever. Like I could totally help these people. And then as I started getting into teaching business strategy, I'm like, I'm teaching the wrong thing. Like I realized that about like with my group coaching programs, it got to the point where I would just stop teaching strategy for a while and try to get people to catch up with taking action and thinking and having confidence in themselves. And I was really surprised by that because I think I probably, I probably forgot, you know, it's not that I didn't experience it. It's just that I forgot what it's like to be growing for the first time.
Alli (30:23):
Let's tell everyone that strategy and the mechanics, that's 20%. Our mindset and how we lead ourselves and how we manage ourselves, that's 80%. So every once in a while, when someone wants to work with me, they, you know, we'll, we'll start working together and I'll get a note from them. And it will say, can you tell me how long this will take? And it's really tough because you can't answer it in text because there's so many variables. And the biggest variable is how fast are you going to go? What are your roadblocks? What are those things you don't realize yet that are holding you back and that we need to work together and get over?
(31:03):
You can't say three months or 12 months or 18 months. We don't know that that's one of the hardest things about coaching, because so much of it is a really personal relationship, right. Is working with people in their blind spots.
Laura (31:17):
Yes. How, how many months am I going to get stuck in a conversation that isn't serving me? So, and how long is it going to take me to move through that? And I think was interesting, is that for me, I have no judgment around that. Right. But it's tough too, because I often know that like there's so much joy on the other side of that conversation.
Alli (31:38):
Yeah. It's hard work. It's important work and the best work will ever do in our lives. That work, not only can it transform our business and help our business grow and help us reach our dreams, but it transforms our marriages and our relationship with our children and how we see ourselves there's no more important work to do.
Laura (32:00):
How has growing a business impacted your faith?
Alli (32:04):
Oh, it's a great question. I think here here's, what's amazing. It keeps me humble. That's a big thing. It keeps me focused on serving other people and not just trying to do things for me. It's funny. I tell somebody recently I was like, I could build a program on this and make $10 million next year, but it'd be stealing from people. And like, God would not be happy. Like there are things we can do in business to make a lot of money, but it doesn't serve. Right. And we can't say, but it's just such a reminder that he is so active in my life and that he is, he is directing what I do to make sure that I'm doing it for my good and for other people's good. And for his glory.
Laura (32:52):
Yeah. I think for me, it's reminded me that I'm a child of God and not of the world. When Business is really good. It's really easy to think you're a child of the world and when business not good when something happens and external, I was just talking to the CEO of a national company before I got on this call. And there's something in her industry that is happening that is significantly impacting her locations. And it's a scary, challenging thing. You know, when we can remember that we're a child of God in those moments, it has a little bit, a lot less to do with us and a lot more to do with what is the opportunity to serve. And I think that has been to me a long time to figure out, remember I'm an Enneagram three, that took me a long time to figure out my business is not me; you know?
(33:45):
Yeah. Yeah. The more press I got or the more accolades it was like the more, the better I felt about myself. And it was a really good reminder that once that if that ever goes away or once it goes away, then we're left with that relationship that we have with God. And ultimately that's what needs to define us anyway.
Alli (34:06):
And as of women of faith, as people of faith, I believe that it is our job to outwork the will of God on the planet, through our work, whether we're helping a CEO of a company be more successful, that's outworking the will of God, whether it is, you know, starting a nursery and supply beautiful plants. So the people of your community, well God cares about all of the work that we do, all the good work, all the work that actually helps people. It helps people thrive and helps people flourish. That's outworking his will on the planet. We're doing good things for him. And I think that that makes him happy.
Laura (34:41):
Yeah, I think so too. I just want to thank you so much, Alli, for just sharing who you are, your heart and your faith with us today.
Alli (34:48):
Thank you. It's been great to be here.
Laura (34:53):
Make sure to visit our website, www.joybrand.com/podcast where you can subscribe to the show in iTunes, Stitcher, or RSS so that you'll never miss an episode. While you're at it, if you find a value in this show, we'd appreciate a rating on iTunes or if you just simply tell a friend about it, that would help us out a lot too. Thanks so much for listening.
The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.