#27: Giving Yourself Permission to Pivot with Julie Ciardi, Host of the IGNITE Your Side Hustle Podcast
Would you ever quit your high-paying corporate job to start your own business?
Many of us would be afraid to leave our job because of financial security, uncertainty and all the things that we tend to struggle with when we first consider starting a business.
On this episode, Julie Ciardi, Host of the IGNITE Your Side Hustle Podcast, shares how she:
Quit her corporate job to start a brick and mortar boutique, sold that, and has pivoted online with her own coaching business.
Thinks we need to actually give ourselves permission to pivot, whenever we know deep down it's time for something new.
Became a certified life coach in the process so that she could help start up entrepreneurs get clear on their mindset before their strategy.
If you are looking for a sign to finally take that leap of faith and pivot, this interview is for you!
Learn more about Julie here:https://julieciardi.com or follow her on Instagram @julieciardi.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Listen to the Show:
Laura (00:00):
This is the Scale with Joy show: episode 27, giving yourself permission to pivot with Julie Ciardi.
(00:10):
Welcome to the Scale with Joy show, a podcast about scaling your company while living your most purposeful life. Because here's the thing: there are no rules to say you can't grow a massively profitable empire and have joy in the everyday. My name is Laura Meyer and let's get started.
(00:34):
Our guest today, Julie Ciardi, came from corporate America. She spent many, many years there being afraid to leave her job because of financial security and uncertainty and all the things that we tend to struggle with when we first consider starting a business. She finally went for it way after she wished that she had, and then she pivoted again. She started out in brick and mortar and in a boutique and sold that and is now pivoting online to her coaching business. She talks about how we need to actually give ourselves permission to pivot, whenever we know deep down it's time for something new. Julie is so great about sharing all of the struggles that she went through and deciding to go one way or another. She became a certified life coach in the process so that she could help start up entrepreneurs get clear on their mindset before their strategy. You don't want to miss this. So stay tuned with Julie Ciardi up next on the Scale of Joy show.
(01:36):
Hey everybody. Welcome back to the Scale with Joy podcast. I am here with Julie Ciardi and I cannot wait to share her wisdom with you. So thank you so much, Julie, for being here.
Julie (01:47):
Oh, I am so excited about this. This is great. Thank you so much for having me.
Laura (01:52):
So Julie and I were chatting and, with all my guests, I like to get to know them a little bit before they come on. And Julie and I met through a program that we're both part of. And then we started talking about her background and her history and I was like, oh my goodness, this is incredible. If you wouldn't mind just sharing with the listeners for a few minutes where you've been and what brings you to today?
Julie (02:14):
Well, I was chuckling because, you know, for me, my, the beginning of my story is kind of boring. Whereas like with you, the fact that I always admire when someone can take that leap and go down their own path early on, and I'm a few years older than you. And when I think back to when we were in our late teens and twenties and coming out of college, there weren't a ton of examples of entrepreneurship, right? So I give you kudos for you kind of going down that path from the very early on. But for me, even though deep inside, I knew that I was made for more and there's things that I wanted to do in this world. And I really wanted to make an impact, I kind of followed that typical path, right. I was like, you know, got to get into a good school and then get, you know, get my MBA and, you know, get into a great job that, you know, you kind of probably would stay in forever.
(03:06):
Right? You keep climbing the ladder. I mean, that was the model. I'm 45. That was kind of the model. I mean, people didn't even change companies back then very often, honestly. So I was just kind of down that path, but I was always on the path of more; what's next. Right. So always, you know, moving up the ladder in my corporate job, you know, I worked for a fortune 500 company, a well-known company that everybody knows, and I just continued to climb the ladder. The funny part is where I brought my own uniqueness to, was, I kind of brought an entrepreneurial spirit into my corporate career because I did not see a lot of examples of women that were having children, climbing the ladder and being able to have it all. I kept seeing women that maybe they had some kids, but their kids were in boarding school or I didn't see my life and how I want it to be in the corporation that I was in, in the fortune 500 I was in.
Laura (04:10):
And your husband is a police officer.
Julie (04:14):
Yeah. My husband's a police officer.
Laura (04:16):
Exactly. Yes. It's not exactly like he's working traditional hours where you can expect X, Y, Z every day. And I think for some people they're able to keep up that type of schedule because their spouses are on the same schedule or more available.
Julie (04:33):
I did not have that. And also too, I think there was like a culture of like the more hours you put in the more, well, I very, very quickly decided that I am going to do the most important things and show up and create a ton of value, but not work to the kind of degree that I saw all these other people working. So I kind of brought that into the, into the mix, but what happened for me is I very quickly, very quickly kind of rose the ladder, right. Hit manager, and then, you know, kind of the first level of executive. And then I actually was promoted to vice president of marketing while I was like on maternity leave with my third child. Okay. So my plan was, and people thought I was crazy. I took off nine months with each child. Okay. Nine months. I was like, see ya, no one had ever heard of someone taking a maternity leave like that. But like, what if your job's not here when you get back. I'm like, well, we'll figure it out. Right. So I was on this long maternity leave, third child, he was only a few months old. I got kind of the opportunity that was like, wow, I think I could really enjoy this role. And it was vice president kind of like, you kind of waited for that role. I mean, again, in that normal corporate path.
(05:52):
And so I took it, I came back to work a bit earlier and very quickly after I rose to the, what I thought was the level that I was waiting for, I was like, oh yeah, I don't think this is what I was made for. You know? And so I kept saying, I kept saying, okay, when I, when my kids go off to college, then maybe I'll do my own thing. Then maybe I'll do my own thing. And I was, you know, again, the primary breadwinner. So this idea of taking a massive risk and making a change, cause I knew I didn't want to go and work for another corporate, big company. I knew I wanted to do something on my own. And so it's funny how the universe, God, whatever you believe in will sometimes deliver in front of you like hey, I know you're like thinking you're on your time and you're going to do something impactful at some point in your life. But we think you should make that decision now.
(06:49):
And believe it or not, the company that I was working with, they were kind of the head of the curve on everybody working from home. So what I started there in the early two thousands, like 2001, most of their employees were working remotely. They wanted to reduce you know, the, the real estate, you know, all, all of those costs and they, everyone was working from home. So other than me traveling, I was able to be home with my three kids. And I worked with a lot, but I didn't miss anything, I went to every school play. I was the soccer coach, the whole thing. Well, wouldn't, you know, they decided to change their strategy and they decided everyone's going to have to go back into an office. And oh, by the way, the office that I would be going to is two hours away, in NYC.
Laura (07:34):
So that made the decision.
Julie (07:37):
Oh, this isn't happening, this isn't happening. So it was one of those things where it forced me to make a decision much, much earlier than I was planning to. And I had to make a decision of like, what am I going to do? Am I going to go try to work for a bigger, another corporation where I live? There's not, I mean, I was making a lot of money. I was making multiple six figures, high six figures. You know, there was not another opportunity locally that would even come near that. So no matter what I was going to have to either take a massive pay cut or I was going to have to go out and do something on my own. And it was probably one of the area's decisions I've ever made. Thank God. It's one of the best decisions I've ever made.
(08:23):
But that moment of needing to make a massive shift in our life in what I was doing, what my path was taking on this risk. And Laura, the funniest thing is that like I had to come back to my husband who again, police officer, he's amazing, you know, first responder, but again, they don't get paid. You know what you can get paid in a corporate or what they deserve. And so in order for me to take this massive risk and pivot, like it required, like I had my spreadsheet, I had all my numbers and I was like, we're going to have to sell the house. He's like, uh, what, what now? That's what we ended up doing Laura. We said, yeah, we're going to, we're going to make a massive change to then be able to pivot, into a totally different direction. And I think in our, I don't know, probably a lot of your listeners could relate to this.
(09:24):
We were on this trajectory, right? Like of always moving forward in our finances. You know, you, maybe you get a starter home, then you get the bigger home and then you get the vacation home. And it's kind of like this, this path always this way. And I was like, well, what if on this path upward, we took a little detour and we took a step back to then continue on the path upwards. And people thought we were crazy. OH, totally crazy. I mean, no one understood, no one understood. Like, why would you leave, you know this job. And why wouldn't you just try to get another position in another corporation? And people literally thought.
Laura (10:06):
They want to keep you safe. And they want to keep you that's their interpretation of what it means to be secure. And a lot of times as entrepreneurs, we get projected upon a lot by our friends and family, because they don't have that same risk tolerance or they don't, I mean, I know that's happened to me for a very long time and we've done the same thing. We've sold things or even sold our home to free up cash to create different opportunities. And the truth is, it is not the things I know it's so cliché, right. But it's not the things that make you happy. It's not the size of your house. It's really, it's just totally insignificant. And I remember saying to my husband, you know, what, if we live in an apartment for a little while we live in an apartment, like lots of parents raise their children in apartments around the world, we will be fine. And so, yeah, I think even when you're an entrepreneur or when you're starting out as an entrepreneur, sometimes you do need to make those difficult decisions. And I think they're wise, I think it's, I think personally, it's better than creating all this pressure around debt or around investors, which I've done those things as well. And now I have a bias towards creating whatever opportunity you need to create with as much margin as possible so that you can do the things that entrepreneurs need to do, which is to figure it out over time.
Julie (11:29):
And it's too like, you know, when, when you're making these massive decisions to make change, that really seem like you're out there because there's no one in your circle, that's even understanding what you're doing, now that I'm an entrepreneur and I have this amazing circle of other entrepreneurs that totally get it. I didn't have that then. I did not have that. I had all corporate type people and friends plus, you know, family. And so it was very, very different. But the funny thing is, is that I do think that if you, you have to find that belief and then this is why I use these terms all the time about the permission to pivot, because you have to give yourself that permission. No one is giving you that permission. You've got to decide like, okay, I'm going to do this and get into the belief that it's going to work out. And the funniest thing is, is that from the second we made those decisions, I literally just knew it was going to work out at some point I knew it was going to be a little bit of a road, but I knew it was going to work out.
(12:35):
And the funny thing is, I'm actually looking around, I'm looking at our outside now. I love the house that we're in way more than I like our other house. And as things have gotten better and better, you know, we've added on, we've put in the pool, we've done the things, right. Sometimes you have to take, you know, a temporary pause. Back when I was working at that fortune 500, I mean, we were taking, I have three children. Okay. And teenagers, two teenagers, they are a lot of money. They're a lot of money, especially when they have really good taste. And then we were going on vacations. You know, that we're a ton of money, right? Like thousands and thousands and thousands of dollars, you know what, for one year we paused some of that. And I just would say to anyone that's like in that position of like wanting to make a change, but has the fear and you know, maybe your, the primary breadwinner in the family. And it's kind of scary to make that change, one year is not a lot of time.
Laura (13:31):
It's not. And I think for entrepreneurs who are further along and need that permission to pivot a lot of times, it's that responsibility around what you built or the team or the people that you're going to have to have difficult conversations with, that are going to be required in order for you to make that pivot. So, one thing that I think we've learned this year, if nothing else is entrepreneurs is that having multiple revenue streams, one of which is online is a very wise decision. Even if you're in a place where you've opened back up and you're making money, again, the ability to shift your products, your services to online is an incredible, it's a flexibility that I think is a nonnegotiable going into the next decade. And for some of my friends who had brick and mortars, they just never opened it back up and shifted completely to online.
(14:23):
But that's hard. I mentioned it. I even just brought it up lightly with a friend of mine that has a $10 million brick and mortar business. And she just couldn't even get her head around it. And I think as a such a successful entrepreneur, sometimes we need that permission. And so what you're saying is we have to give it to ourselves. No, one's giving it to us. If we ask our director of operations, they're going to say hell to the no.
Julie (14:51):
It was so funny Laura, cause when I was mapping out my business plan and what I was doing and all of that, and I, you know, when you, when you are first becoming an entrepreneur, this was like several years ago, I knew I needed to build a little bit of a team. I needed, you know, the right accountant and the right legal advice and the whole thing. So I was kind of shopping around for an accountant. Cause when you're, when you're in corporate, you're working with a different kind of accountant then when you are an entrepreneur.
(15:17):
So I was shopping around and trying to find it. And so I sat down with one particular accountant and he looked everything over and he saw what I was making at the fortune 500. And he was like, are you sure this is what you want to do? And I literally was like, it was so nice to meet you. And I walked out the door and I kept going. Cause I was like, you know, it's not that I wanted his permission, but I definitely, because again, back to what you were saying, it has to come from us. But at the same time, like you have to find those people, whether it's on your team, maybe it is other entrepreneurs that maybe have done some similar things that you are looking to now do or you're pivoting into. And it just helps to have that network so that you don't feel like you're so crazy.
(16:05):
But at the end of the day, you still have to decide that we're going to go for this. We're going to get, we're going to try and the worst like, and I always go through the worst-case scenario, you know, why it's like the worst-case scenario is I go back and work for, I mean, I had a very extensive career, you know, it was vice president of marketing and a very well-known company. Like I can go and get another corporate job. I knew I didn't want to have to do that. But if I needed to, that would be okay. You know? And sometimes when you do that and you know, I know for many listening, you know, you're, you're, you know, high six, seven figure entrepreneurs who maybe you are in a position right now of figuring out what is that next income stream?
(16:50):
Am I going to be adding something that's more online? Am I pivoting completely into a different direction? It can be scary, but I would invite people to look at the upside. What's the excitement that you get when you think about that next opportunity or pivoting into that next, you know, income stream or that next venture that you're thinking about doing like, get excited about it and know that if you've built a high six, seven figure business, like you're capable of anything. So even if you make a pivot and it's not exactly what you'll pivot again, and then you'll do it again and again and again, right. Because we're never going to stop once we're entrepreneurs and you've got that right.
Laura (17:38):
Hey there! Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up in this short, but powerful training. I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love spread their mission, launch expansion and accelerate influence. To join in visit joybrandcreative.com/movement. That's joybrandcreative.com/movement. Also available in the show notes. Now back to the show.
(18:24):
I think particularly as women, we tend to write off our successes as luck. Oh, that was lucky. I got to that place because I was just fortunate right place, right time. Honestly, when I used to get complimented in my twenties and thirties, that's what I would say because I didn't know what else to say and I just dismissed it. Whereas now I'm in my forties and I realize that it was me creating those opportunities because when you pivot so many times, it actually increases your belief in yourself. Don't you think?
Julie (19:01):
Oh, a hundred percent. I call it having amnesia of like what you've been, what you've done in the past. And it's so funny because for me, you know, having had like all this success in corporate, I immediately, as I was trying to figure out becoming an entrepreneur and you know, even in my entrepreneurial path, I've pivoted several times, but like I would forget all that I had done and would almost be like, well, why can't I figure this out? And I'm getting frustrated, maybe not moving as fast as I wanted to.
Laura (19:31):
And you know, you start to do that comparison or those different things. And I would have amnesia of what I'd already done. You know? So I think that we, women I think are not the best at this. Like we have to, I always, I tell my clients, like I want you to look back and think of some things that you have done that you're really proud of, that you were really hard and you did them, you know, that is your proof that you can do hard things, but we forgot. We just keep moving.
(20:00):
We completely forget. And actually, I wonder if God built it in so that we would have more than one child, to be honest, childbirth doesn't if you, if you remember it, you probably don't want to do it again. So that amnesia is probably a really good gene to have a female. And I remember the times that I've pivoted as an entrepreneur, I remember making lists of what I had done that was successful and reading those lists to myself every morning when I was doing my affirmations. Because again, we can go through a hard time and this is a hard year for a lot of entrepreneurs. There's businesses like yours that are growing exponentially. And I want to talk about that. And there's other businesses that suddenly realized that they had to either pivot or it wasn't going to work out and maybe they don't even pivot within their company. Maybe they say, this is no longer for me. I'm not going to develop another revenue stream or shift the way that I'm talking about my product or service. I'm actually going to go in a totally different direction because this whole situation confirmed to me this is something that I no longer want or want to fight for.
(21:12):
And it's going to be a very interesting set of years coming up. I think particularly for women because women often, as our seasons of life change our needs change and how fortunate we are as entrepreneurs that we get to create a business that supports our life and not the other way around. So when you're thinking about the things that you tapped into or the attributes that you tapped into in order to have that confidence to push forward, is there anything else that really comes to mind?
Julie (21:44):
I, you know, it's, it's interesting for me. I had to, I had to really work on that, on that belief in myself and I had to be the source of belief. So it's finding that strength to really, like your mindset when it's, when your, the one like, cause think about it. Let's just paint the worst scenario. Right. And you know, my businesses go under, I, you know, not making what I need to make my husband, you know, is now having to like work above zillion hours to try to make up for it. We, you know, lose that like all the bad things. Right. I have a young one who's only six. He'll probably love me no matter what, but I'm going to have two teenagers that would be like, what the heck? Like we were living the life. Like things were good, you know? And like, I definitely, like I could have gone down that path of allowing myself to be consumed with that worry and anxiety. And so I do think that you have to, or what I had to do is I had to, I had to do so much mindset work, like so much work. I had to step into being the person that already had what I wanted to achieve. Even though I hadn't gotten it yet. Right.
Laura (23:03):
I want to stop for a second. So you allowed yourself to enter into that person while your belief system caught up?
Julie (23:12):
Yes. I love listening to podcasts that really work my brain and help myself with my mindset. And one in particular, he always talks about be, do, have, right. You've got to be the person that then is going to do the things to have the things that you want. Right. We think we have to do and then we'll have, and then we'll be right. If I do the things I do, all the work I do do do do all the activity. I'm going to have the things that I need and then I can be happy. Then I can be successful. Then I can be that entrepreneur that I want to be. It's like reverse it. It's like, no, you need to be that entrepreneur. Now you need to be that person that has the success and has the things right. And then you do the actions and then you're going to have what you are going after.
(24:04):
But I actually, I have be, do, have, I have a one framed here on my desk because I, I really, you have to step into that future version of you to almost be alongside you, getting you to where you want to go. It sounds a little woo, woo. But I so believe in it because here's what would happen for me, Laura, I would go, huh? Yeah, because let's be honest, anxiety, worry and all that stuff is of course going to creep up. It always does. I don't care where you are, how successful you are. It's going to always rear its head at some point. And I would have to say, hold up is the future version of Julie who has that success, who has what she wants, would she be indulging in the anxiety, in the worry, would she sit in that? Or what would she do?
Julie (24:56):
It's almost like a, what would Julie do? Right. That version of me. And I know it sounds crazy, but one of the exercises I love to do is like, and I tell my clients to do this. It's like, just to make a, you know, a little, you know, a line down the paper and you are going to write the qualities, the attributes, this like this version of you in the future, that has what it is that you're trying to go after. Right? What is she like, what are her attributes? What is she, how does she show up? Right. And then you kind of go, okay, like, how am I being right now?
(25:28):
Right. We go to that be, do have, sometimes you have to take an inventory on how you're being like, so then it's like, okay, that version of me would not be wallowing in anxiety or fear. Right. That, that version of me would be disciplined, determined, you know, like on a mission, you know, take self-care. I mean, you're writing those things down, right. That's who that version is. And you can quickly see if you're not being that, that version of you and that, so those were some of the things that just was a mental, mental toughness that, you know, to have to develop over time. And I had to do it myself cause there was no one else I was going to be leaning on within my own family to help do that. And that can be a big cross to bear, but it can also be very liberating to know, I get to decide this. I get to decide how I'm going to show up and who I'm going to be.
Laura (26:23):
Absolutely. And I think most entrepreneurs are walking that path. I think most entrepreneurs don't come from a family of people who are like absolutely risk everything, go for it. That's a fantastic idea. And when the pandemic hit, my fear for other entrepreneurs is that there is a lot of you should have, you should have, or I told you's or anything like that. And it gives those fear mongers a little bit of an opportunity to get into self-righteousness. And if that's happening and you're an entrepreneur, I would encourage you to do exactly what Julie is saying, that is an option. Like listening to those voices is totally optional. You don't have to make it mean anything. And I've talked about that in other podcasts as well.
(27:16):
Going back to my own experience, is what happens in the external, you interpret as totally optional. It's totally totally, totally optional. And it isn't about being right or wrong. It's really about creating that vision for yourself that you get to step into. So talk a little bit about what keeps you busy today. So what are you working on right now?
Julie (27:39):
So it's interesting. So because I, I think about who I was sitting in that corporate job, not feeling like I was really living my purpose, definitely was not feeling passionate about what I was doing. That's who I want to help. So I love what I do is I am a, I'm a life and business coach and I help women, moms, especially. I love because us moms, man, we've got a lot of stuff that's going on in our brain and, and, and a lot of needing help in making some of that permission to do the things that we want to do. And so what I love to do is I love to help women who do want to create purpose and passion in their life. They want to, they've been wanting to start that side business.
(28:24):
I work with a lot of teachers and people in corporate jobs and sometimes stay at home moms as well, who, you know, they just, they don't know how to start. They, they need the help. And so I provide programs and coaching to help them really start the thing that they've wanted to do, or maybe they've started it. And they, I really don't know how to grow it. They want it to become a six-figure income stream in their family, but they're not quite sure how. And so I, it just literally lights me up to see these women go from like not having faith in themselves and belief in themselves that they can do it to like so excited when, you know, they're creating this income, they're seeing the difference they're making with creating these businesses. And so it just totally lights me up. And I have a podcast called Ignite Your Side Hustle, and it's really all to help these women be able to take that step. I'm almost lending them some permission if you will.
Laura (29:22):
They get to borrow it from you for a little while. Yeah. I always think our best purpose is a business. That's a bit of a love letter to our past selves. And for me, that's one of the reasons why I love working with seven figure business owners is because I get to work with them in a way that I didn't have, I didn't have anybody giving me this wise counsel and showing me where to focus and showing me where we were leaving money on the table and all of the growth strategies that I had to learn the hard and expensive way. I love that. And for you, you love being that person that you needed when you were back sitting in your corporate chair saying I don't think this is it for me. I don't think this is, I have this inkling that there's something more.
(30:15):
And it's so funny because I do hear my friends saying it all the time, who are in traditional work environments, corporate, or otherwise that I just have this feeling that there's something more, but they don't always know how to go about it.
Julie (30:32):
I didn’t. I knew it was something that I didn't even know where to start. And it's funny because you know, you and I connected on this brick and mortar piece of it. I mean, the first thing I started when I left was I opened a brick and mortar boutique, like in hindsight, like, I mean, I learned so, so, so much from that whole experience, but had I had someone like myself back then, I mean, I was in my own mind with my own, you know, notebooks doing my own research online to figure out what I was going to do versus really working with a coach that could help me understand more about, well, what lights me up, but like really zeroing in on a strategy, getting some clarity, knowing how to move forward. Like I totally needed this. And I didn't even know where to begin to look for it back then.
Laura (31:24):
Absolutely. And at the same time, I think it's fantastic that you've traditional business experience. I think it really does teach you brick and mortar and traditional business is so challenging from a staffing, from a profit margin standpoint, that once you get trained over there and you end up an online business, you're like, oh, look at these margins. But I think it doesn't mean people shouldn't go into traditional business. I have lots of friends, most of my friends, because that's where I came from and where I lived for 15 years come from traditional business. And at the same time, it is a fantastic training ground for entrepreneurship. So I think it's wonderful that you did that. It's all part of the path. And also part of that permission to pivot, which has been such a great part of our conversation. So you left corporate, you didn't get it perfect. You didn't go into the perfect job or the perfect career path. You probably at certain points thought, maybe I should just go back to corporate, but then kept working on that pivot. And you are absolutely doing what you were born to do. I can tell. And it's just inspiring. So where should people go if they want to learn more about you, Julie?
Julie (32:43):
Yeah, so, I mean, I love all the social channels, but I'm just Julie Ciardi everywhere. Julie Ciardi on Instagram or on Facebook. And then, you know, again, my podcast is probably not going to be for your audience, but I would just say to your audience, like if you know, someone that we really could benefit from, like, you know, they've had that spark, there's something that they want to do, or maybe they started something and they're really having a hard time getting it to that first, you know, six figures send them to my podcast, it's Ignite Your Side Hustle. And I really think that could really help a lot of people that your listeners may know.
Laura (33:19):
Absolutely. Because people come to me all the time asking me about startup. And I say, you know what, it's not my specialty. It's been such a long time since I've been in startup, I'm not the right fit, but it's great for people to know that you exist because when you're in startup, a majority of it is mindset and you have a lot of mindset training. Isn't that right?
Julie (33:37):
Well, yeah, I actually, because I saw how, I told you, like that was what I, that, that mental toughness is what I needed to be able to do any of this that I actually got certified by what I think is like the best life coach school out there, which is the life coach school with Brooke Castillo. And so I went and got certified through that whole program because I knew that that was going to be the biggest block for most of my clients. And it is so the case, how do I create the website? How do I, you know, do my marketing, my social media, like that's all tactical house stuff, even strategy with that. It's the mindset stuff that really blocks people. So yes, yes, that became a passion of mine is to make sure that I was able to really help people move past that.
Laura (34:27):
That's incredible. And it's an incredible characteristic that you have as an, a coach and much, much needed in those startup stages. So I'm so, so glad that people have an opportunity to know about you. The link will also be in the show notes and Julie, thank you so much for being here.
Julie (34:42):
Oh my absolute pleasure. Thank you so much for having me.
Laura (34:45):
Make sure to visit our website, www.joybrand.com/podcast where you can subscribe to the show in iTunes, Stitcher, or RSS so that you'll never miss an episode. While you're at it, if you find a value in this show, we'd appreciate a rating on iTunes or if you just simply tell a friend about it, that would help us out a lot too. Thanks so much for listening.
The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.