#35: Implement Quickly to Scale Successfully with Stacy Tuschl, CEO & Founder of The Foot Traffic Formula
When COVID hit, many business owners shifted their businesses online quickly, while many waited on government mandates.
Those that were proactive and came up with contingency plans early on were ahead of the game and showed themselves to be leaders and quick thinkers that others followed.
Stacy Tuschl, CEO & Founder of The Foot Traffic Formula, did just that with her dance studio, The Academy of Performing Arts.
Today Stacy shares:
How it’s more important to just make a decision rather than ponder the right decision.
Why you should always have a plan A, B & C.
The way in which her and team moved their dance classes online quickly.
You’ll love Stacy’s fun, engaging energy as she tells about her challenges and successes!
If you want to hear Stacy’s views on implementing quickly, throwing spaghetti at the wall, and why she was so happy when she got her first bad review, this interview is for you!
Learn more about Stacy here: https://stacytuschl.com or follow her on Instagram @stacytuschl.
Listen to the Show:
Laura (00:00):
This is the Multi-Million Dollar Brand podcast, episode number 35: Implement Quickly to Scale Successfully with Stacy Tuschl.
(00:11):
Welcome to Multi-Million Dollar Brands, a podcast where we dive deep into the mindset and strategies of scaling your company to the multi-million-dollar mark and beyond each week, we follow the journeys of innovators, disruptors, experts, and leaders, sharing their stories and behind the scenes of their most challenging moments and greatest lessons learned. So get ready to catapult your business to the next level of revenue and learn how to multiply your income impact and influence by growing your next multi-million-dollar brand.
(00:47):
If you been in the online world for a while now, you've heard of Stacy Tuschl. And if there's one thing that you know about Stacy, if you follow her, which I highly recommend that you should, is that she is a mover and shaker. She makes things happen fast. In fact, she even credits her own speed of implementation to her own success. And during this interview, we talked about all the different ways in which she implements fast and what happened to her own multi-location, brick and mortar company when COVID hit, how she thinks it's so much more important to make a decision than to make the right decision. And in watching her scale, her own brands over the last few years, you know, from watching her that she is always launching something, she's always presenting something to her audience.
(01:36):
She's always figuring out a new way to create value for the people that follow her. And she's also okay. If it's not perfect, she thinks it's way more important to just get going. She moves fast. She talks fast. If you're watching the video, you're going to find her so fun to just engage with and interact with and very inspiring. And if you are somebody who's like, not just totally sure about what the next best step is for your business, what you're going to find. And what you're going to learn from Stacy is that it really doesn't matter what the next best thing is. All that matters is that you are in action. So I'm so excited to share this with you next up, Stacy Tuschl.
(02:18):
Hey everybody. And welcome back. I am here with Stacy Tuschl. She is a small business expert and she is somebody that you are going to learn a ton from. I met her last year at Allie Brown's Iconic Conference, and we hit it off because not only are we online business experts, but also we came from the traditional space. We're going to dig into that today. And I'm so excited for you to be here.
Stacy (02:43):
Hi, Laura, I'm super excited to be here. And yes, I have the best memories of us going to True Food while it was still open. And we could actually do that. It's my favorite place. And we got to go there a couple times.
Laura (02:53):
We did, we actually went out to dinner, which seems like amazing. And this time covered, we're actually recording this. And it was, it was such an immediate connection because I came from traditional business. I had grown my own multi-million-dollar brick and mortar before becoming an online business expert. And you really follow that same path. You started a true, real local business at a pretty young age, didn't you?
Stacy (03:20):
Yeah, so I started right out of high school that summer. I decided I was going to continue to have my passion of dance, but I was going to start teaching. So I had 17 kids in my parent's backyard while I was going to school thinking I was going to get a real job, follow that traditional path. I was never thinking I was going to be an entrepreneur. And then within three years we had a hundred kids coming to my parents' backyard. And thankfully, because I grew up in a small business, my family who had, they have a construction business. So they've been doing this about 50 years. They saw what I was doing and they saw the kids in the backyard and they said, I think you have a business here. Like, I think this could be something and you could start charging. Thankfully, I had somebody to transfer that confidence to me because that's the biggest thing.
(04:05):
I mean, when you look at all these success stories, they just go for it. They have that belief in themselves, or they just do it anyway. Right? And I don't know that I had that until my family said, you can do this. So that's my mission now is to tell as many people as possible, you can do this. Like you, you have, you have what it takes. Why not you, right. Instead of why me? Why not you? About five years ago, I should say scaling that business, people started to naturally ask questions. Like, how are you scaling so fast? How did you grow in the recession? Right? I was getting loans and million-dollar mortgages while people were like closing their businesses. And people were like, this is crazy. Like, what is this kid doing?
(04:46):
Cause at the time it was, what was it, 2008? So I don't even know how old I was, but I mean, it was back in the day. And to them, I look like this little girl who didn't know what she was doing yet. I'm building these businesses. And all of a sudden I started to get requests like, hey, can I take you to lunch? Can I ask you, you know, pick your brain? I've got a karate studio. I had a friend who had a doctor. Her husband was a doctor and was going to open a medi spa. Literally people like that, wanting to pick my brain and all of a sudden I'm like, could I sell this? Like, could I become a consultant? Could I help other people? Because I didn't think what I was doing was anything crazy. But every time I shared something, somebody else would be like taking notes, like just crazy, you know, writing things down while we would be out to coffee and things like that. So it's funny how things work. And then about five years ago is when I came online and started to really take this seriously and start to help other small business owners.
Laura (05:37):
It's so cool. And you've really walked an incredible line between that traditional business, small business owner, and then also becoming an online expert and a few years ago you were named Wisconsin small businessperson of the year, which was incredible. And do you find that there is a pretty big difference between people who run local, focused community businesses versus people who go online and scale online? Do you find that there's much of a difference between those two types of people?
Stacy (06:04):
I think it's about their background. When you get somebody who's built a business from scratch, bought into a franchise, like they had to bring money to the table, right? Like there was investment, there was risk. We were signing year long, maybe five-year long leases. Right? I mean these online people that come in, no offense, if you're one of them, but when they come in and they have no background in business and they're like, listen, I've been doing this for six weeks and I'm not selling anything. Are you kidding me? You've invested $0 and it's been six weeks. And you're wondering why you're not a millionaire yet. I like, my mind is blown.
(06:45):
So I actually enjoy the person who understands like, we're not like, get rich quick people here. We've been building these businesses. We have been working hard. Right, and I know people are like, Oh, I don't do the hustle. Okay. Yes. But behind the scenes, they're probably hustling. Like, I don't know too many really successful people that are just like manifesting on their couch all day long. Right? They're like really doing some real work. So I think it's, it's not so much about like, who's got what it takes. It's, who's like really understanding what it's going to take versus thinking and believing the people teaching you, you can go from zero to a hundred K in like 30 days and you can, you know, it's like, I mean, you can, there are people that have done it, but are they the norm? Probably not.
Laura (07:30):
Yes. And they probably brought something to the table in their past experience that made that possible. So for example, when you went online, that was probably a great success story. I know from myself when I went online, it was a great success story. It was my sixth company. So that does give you a very different perspective.
Stacy (07:49):
Somebody called me an overnight success story and I was like, are you kidding? Like I had already been in business for 15 years and you just saw me sell something and you think I'm overnight success. Like there's no way. And I do want to honor the people that are in these nine to five jobs that are high performers. I will get people that have come to me that have been making six figures a year, multiple six figures a year, high position. And they bring a quality and a skill set to the table. So they don't have to be an amazing business owner to come online fast and make money. They still have what it takes. They've worked hard. They might've went to school for eight years. They have crazy school loan debt and all those things. And they get like how this works. Right. It's the unrealistic people that think zero to a hundred K in like seven days is going to be the new strategy.
Laura (08:36):
Yes. But I totally agree with you that nothing gets it real, very fast than a commercial lease.
Stacy (08:42):
Okay. Can I tell you, like I have two commercial leases, commercial loans, not even leases? Yeah. And when COVID hit, the first thing I thought of is I personally have guaranteed buildings. How am I going to pay these? Like if I can't pay these mortgages, they can come after my house. They can come after every asset I have all of the money in the bank. Like I will own them, everything. And that was the first thing I thought of is like an online business owner who's virtual, who has a few virtual employees. You have no idea what it takes to be a brick and mortar with a building or even a 10-year lease or a five-year lease. Right. Like that can be some really scary stuff.
Laura (09:22):
Have you coached your brick and mortar clients? Cause you do, that's a majority of your audience and following and client base, right?
Stacy (09:29):
So I think the, the first and best thing I can bring to them, I'm realistically optimistic is like the phrase I've been using because you can't be so optimistic that you just look ignorant, like this isn't a major crisis, right. If I'm just acting like no big deal, you'll be fine. Right. You have to be realistic that way. But at the same time, people do not want to follow the Debbie downer. Like they do not want to follow the person where it's like the sky is falling and I've had to mix those two characteristics and be like, listen, we can get through this, but this is going to take some work. And it might be some temporary imbalance and some temporary sacrifice. I mean, I've worked harder from March, from March, till June. I've worked harder those few months than I had for several years combined in my business.
(10:19):
Like it really took a toll on me and I'm pretty out of my business because it's systematized. Right. But we didn't have a system for COVID, Laura. That system did not exist. Okay. We had to invent that system. I mean, and it was a daily system that we were updating every day. Now we did this. Now we did that. And here's how we did it. And it was, it was crazy. So we literally had to be the Guinea pig for our business owners that were our clients. Right. I basically promised them that I was going to do everything I could possibly do and I was going to do it fast so they could take what worked and then not do the stuff that didn't work. Right. And that's just kinda what we did.
Laura (10:59):
Were there any particular things that you did with your dance studios that you feel like in retrospect that would be very helpful for people to know about?
Stacy (11:05):
I think we just moved very quickly. There is no time to think about things in COVID, you do not get 24 hours or 48 hours to decide if this is a good idea, you have to move fast. So when we heard that, like the day that we heard that they might not be going to school just next week, it was just going to be a week that we were closing. When we heard that. I mean, a lot of my competitors were kind of like, well, it's just a week. We'll get through it and we'll be back next week. It's not a big deal. I immediately said to my team, we're going online. Like on Monday it was like a Friday or Saturday that we had heard this. And I was like, Monday, we go online. We are not waiting. We are doing it immediately. And there was hesitation.
(11:47):
And I will say one of my skillsets that I didn't realize is that I'm just getting more well-rounded. So because I'm not just in traditional business, I know a lot of stuff online. Zoom, I've been on zoom for 10 years. Like I literally I've been on zoom before people knew what it was like. I had to explain what zoom was. So when my team was like, where are we recording these videos? And how are we live streaming and how I'm like, guys, I got this, we're fine. We're going to do it on zoom. And I know how to do it. And it's funny because they would say things like, these are my high-level people working for me or my teachers, they would say, but where does the video go after we record it? And how are they going to see these videos?
(12:27):
I mean, it was just like, oh my God, they have no idea. And what was exciting for me was I was like, these, these people in this room right now, this is exactly what my competitors are saying, but they're missing me. They're missing the person who knows what zoom is. And to know, to know is like, this is super easy. It will be fine. And all of that. So we just moved very, very quickly. We got things up and running and we always had the backup plan. We had the ABC ready to go. So when they would announce something, we knew what plan was going into place. I think a lot of my competitors and a lot of small businesses that I was, I was watching, they would wait for the announcement and then they would brainstorm the idea. And I don't think you can do that in COVID. I think you are right now, we're open. Our school is in session and, the kids are going to the dance studio, but we already have plan A, B and C. We already know what we're doing the second they or not. Or the second this happens or the second a teacher gets COVID or we've got all of the things ready to go.
Laura (13:25):
That is so good. It is so good. And it's such wise advice because I had about half brick and mortar and half online clients at that time. And I watched so many of my brick and mortar brands, national brands, brands that many people who are listening have heard of have been to sit and say, we're going to see what happens. And that is a, it's a really tough position to take. I totally understand it because when you're moving a big ship, it is very difficult to pivot. It's even more difficult to pivot, the more locations you have, the more people you have involved, but it really does put you at a disadvantage in the long run when it's six months later and you're still trying to figure out, well, what's the best path to take. And it's a little bit too late.
Stacy (14:02):
It is. And that's the thing it's like when you do have those layers of management and you have to go get approval and all of those things, this was that time for that top level to really start to say, we are going to move faster than we ever moved before the restrictions and the guidelines and the things that we used to have in place. We're going to have to speed those up. We don't have an option here and they're realizing that now.
Laura (14:24):
I agree. And it's, you're speaking my language because that is the same speech that I was trying to give to a lot of the legacy brands that I was working with. And trying to say, like, I know you've never seen this done in your category before, but right now you get to decide whether or not you're going to lead or follow. And following is probably not a great business strategy in this moment. Right? And this gets into such a great new topic on this podcast, which is your new book. So you have this book called the Implementation Code. And did you write this during quarantine?
Stacy (14:58):
So what's funny is, I mean, I first was writing it before quarantine, this had nothing to do with COVID and then I was in the middle of writing it when it happened. So I do bring it up in the book and I just actually, how funny is this? I'm writing the chapter on resourcefulness and it's the week of the pandemic. Okay. I have never experienced this level of resourcefulness in my life. I mean, I had, I was thinking of things that I just didn't even know were possible. And as I'm sitting there preaching why you need to be resourceful. Right. It was like, it was like, I was writing these words for myself because it's hard to be resourceful when you just want to throw yourself a pity party and you just want to complain about like, I'll just wait till it gets back to normal. Or I can't, I can't, I wish I wish I would be March or I wish it would be. I wish it could be. It's like those phrases aren't helping you right now.
Laura (15:49):
It doesn't. It just gets in your way. And so what did being resourceful mean for you as you were writing this book and you were going through this whole exercise of applying your own principles to your own company in the midst of crisis while also creating advice for other people who are going through it at the same time.
Stacy (16:06):
Yeah. I think it was just, it is a good reminder of the things we need to do and the things we have control over. Right? So one of my big things I do at my dance studio is we have like our annual dance recital, right? Every studio has one and we typically host this in June and it is a big deal for us. It brings in a lot of money. Summer is our slow season. So when we bring in this kind of cash, it helps us get through summer. I mean, literally that's what we're like surviving on for July and August. And all of a sudden, we're starting to recognize we might not be having this recital, right? Like you're talking all of that profit is not coming in because we aren't selling tickets. Right.
(16:45):
So all of a sudden, and we sell about 5,000 tickets to this recital. I mean, it's a massive ordeal. So we're like, wow, this isn't going to happen. Right. And one of the things we realized was not only was the recital, a profitable event, but the recital kept our kids in school until June. Right? If we don't have like, like, think about this with your clients, if you don't have the end goal, you can drop whenever you want. These people can quit whenever they want. They can just leave you and go, I'm done. I don't need you anymore. So we kept thinking the recital has to happen. If we don't have a recital or paint the picture of what a recital can look like. Not only are we going to lose the recital money, we are going to lose June tuition. We are going to lose May's tuition. I mean, this started in March, right? So we could be losing a lot of money.
(17:33):
So what we decided was it, it was going to happen. We will have a recital. We don't know how, or we don't know what it's going to look like, but it will happen. And we kept preaching that to our people. Everybody knew we are having one. We have backup plans. We have ABC, we have so many things. And we did. We called so many people. We, we would cause we couldn't do it at our PAC. They actually told us like, they're, they're shut down. So we start calling outdoor pavilions. We started calling like private churches and schools that had like little gyms that would want the money and all, I mean, we called so many places and we finally got somebody to say yes to an outside, an outside pavilion in case it rained again, backup plan after backup plan, after backup plan, right?
(18:17):
If it rained, it was covered, but we had to rent a stage. No problem. We found a place that could rent us a stage. And we did our first ever outdoor recital all week long. And the cool part about this story is we were the only people to do this in my area. Okay. And I want you to understand that the reason, I was thinking about it, like what my thought was, I kept having this reoccurring thought of we'll figure it out. We always do. And that's what I like brainwashed my entire staff to say, I'm like, no pity parties, no complaining. We will figure this out. We always do. And people would just start saying it, we would get frustrated or something would happen. And then somebody would be like, we'll figure it out. We always do. Right. And it was like, pick us back up.
(18:57):
And that was our thought. So for me, the girl that was in charge of the recital venue, she just kept going and going and going until somebody said yes. And I was thinking about my competitors and I realized their thought probably was like, it's not going to happen. It's not going to; we can't do it. It's not going to work. They're not allowing outdoor events. And just the way that their lack of resourcefulness hurt them. Right. The opposite effect was we believed it was possible. So we kept looking, the confidence we had kept us going, but a lot of people are lacking confidence and it is showing in the actions that they're taking.
Laura (19:33):
So good. That's like a cliffhanger story. I'm like, what happened? What happened? I want to know. I have to know. And I have to share with you that when we were actually sitting next to each other at Iconic, Allie Brown was all inviting us all to talk about our big effing deal statement. Do you remember this? Where we had to write down what it is that made us a big deal in our industry. And we had this whole exercise that we're going through and I'm writing on a notebook and you're sitting next to me and I look over to you and you're actually changing your Instagram profile.
Stacy (20:06):
Okay. I love it though.
Laura (20:09):
You were implementing this and I had a notebook and I look over you and I'm like, oh my God she's doing it. She’s actually writing her big effing deal statement in her Instagram profile while this exercise is going on. And I'm thinking, when I saw your book come out, that was my memory of when we first were getting to know each other. And I was the laughing in my head. Cause I'm like, of course that's her book.
Stacy (20:32):
I love that.
Laura (20:34):
The fast implementation. The quick action taker. What would you say to somebody who's listening and other than to read your book that says, you know what though Stacy would if I choose wrong, what if, what if I make a decision? And it's a fast decision, it was based on fear or scarcity and I'm going in the wrong direction. And, and it brings the whole thing down. What if I do that?
Stacy (20:58):
Clearly I was changing my Instagram profile, which means in my mind it was wrong. It wasn't correct. Right. So to say like, well, what if it's wrong? You guys, I'm doing things wrong all the time. Do you know how many ideas I had during COVID that totally busted? Like I was in the moment. I'm like, this is it. Like we are going to just like, save this business is going to be phenomenal. And then it was like, no one wanted it. It happens all the time. But then you just come up with something new. Right? So I always tell people like, this is our first draft. I'm not asking for perfection. I am not asking for it to be like the most amazing idea ever. I am asking for a better draft than what we have now. So what's funny is that Instagram profile that I changed back in, what was that? November? It's probably changed again. It's probably totally different. Cause I'm always updating. I'm always tweaking. And I actually think perfectionism is one the worst qualities you can have.
(21:52):
I really do. And I see my seven-year-old who is becoming a perfectionist and I am doing everything I can in my power to make sure she is aware that nothing can truly ever be perfect. So why are we aiming for perfection? Right? Every time it's, I mean, she'll take 20 minutes to get dressed for second grade. I'm like, what is happening? Like pick out a shirt and shorts and let's go, I don't have time for this. Like you're in second grade. Right. So I just, I really feel like, yes, you want high standards. I want the best that I can give in that moment, but I am not looking or asking or expecting of myself something I'm not able to give in this moment. Right. Give your best now and know that you will outdo yourself in a month from now, in six months from now, in a year from now.
Laura (22:40):
Yeah, definitely. And do you think that this is a major difference between people who actually grow their business to the million-dollar multimillion-dollar Mark and people who just struggled to get there?
Stacy (22:51):
I do. But I also see perfectionist in the million and multi-million-dollar level that would have just been there faster. I just perfectionism just slows you down. It doesn't paralyze you. Right? I mean it does for some people, but for some people who are still go getters, they just get really slowed down. So they might be a million-dollar business in year seven, but they could have been there in five, right. Or your four, if they would not have stopped the perfect logo. Right? Like the, the things is that just that people think are a big deal. The logo, the name, I'm like guys, you can change your name. You can change your logo. I have several times in my business, we do not have the same name that we started with. We do not have the same logo that we started with. In fact, you should be so embarrassed by the logo you started with, when you're going into business. If you look back from five years ago, you should be embarrassed. And if you're not embarrassed, then you were way too much in that moment when you picked up.
Laura (23:46):
Totally. So in your opinion, what is the thing that really catapults somebody into that next level of revenue when they're growing their business?
Stacy (23:55):
Yeah. So definitely just taking that action. Right. And then learning from that feedback. So I always tell people as we're marketers, if you are a business owner and you don't see yourself as a marketer, we've got some like identity shifts that need to happen. But as a marketer, you throw spaghetti at the wall and you see what sticks, right? Like your job is to throw as much spaghetti at the wall as possible. And then it's to assess what stuck and what didn't. And that's where people, sometimes there's a couple different types of people. There's the person that throws so much spaghetti at the wall, but she never looks back at the wall. She just throws it over here. And then she turns and she throws it over there. And she's just like doing something new every day, new offers, new products. You're like, what do you sell? You have a new business? Like what's going on? There's just no focus. Right. And then you get the person who throw spaghetti at the wall and all she can focus on is what didn't stick and not what actually stuck.
Laura (24:50):
Right. Right. Isn't that so funny? Yeah. With one of my clients, we have a new saying, think like a dude, as dudes, will throw the spaghetti at the wall, and half of it will stick. And most of it will fall in and be like, look how cool I am.
Stacy (25:02):
Sweet, like amazing. I'm amazing spaghetti. The confidence you need. It really, really is. And I think as women, sometimes we are so hard on ourselves and we're like, but that one didn't work. Or that one client said this about me. It's like, but the other 99, love you. Who cares about the one bad review you got on Google? Right.
Laura (25:25):
Right. And you're probably doing something. Right. Cause if you're not repelling people your marketing is probably not strong enough. Right.
Stacy (25:31):
And how many successful businesses do you know of that do not have bad reviews. I'm talking like one-star horrible reviews, right. That do not have some people who are anti them. Right. Like just are like, you cannot go there. Like do it completely the opposite. Right. I guarantee you will not think of anybody. Right. You won't go find an amazing business, search for them on Google right now and go read their reviews. There will be a handful, at least of one-star reviews. It actually looks like if you don't have that, there's almost a lack of credibility there. It almost looks fake if you have all five-star reviews. Right. Right. Or it looks like you're just not experienced enough because when you are bigger, you will have the haters. You will have the people that write the bad things on your Facebook ads. Like they will, like the first day that somebody wrote, like, she's a scam to me about me. I was like, so hurt. And I would say that I'm like, I've made it like first person doesn't like me, like I've made it. Like, this is really, it is, it's just, it's a different level. It is.
Laura (26:29):
And you're going to expose yourself, like when you run Facebook ads, for example, and like that could be a Russian bot for all, you know? And you're like, you know, it's crushing you. Yeah. So I have definitely seen that myself. And so when you are really helping people, you have these four signature pillars and they're touch traffic, transaction and tracking. Is that right? Yes. Okay. And so when they are all together, what does it actually do for people in terms of helping them grow their revenue? Like how does that all work together?
Stacy (26:56):
The whole idea of the entire formula is to make money every day. It's like the consistent revenue. And it's like, it's an automated system. Right. So when you have to take a break, when you have to go on vacation, when your biggest, like whoever's working in marketing, if she, like, we just had somebody have an emergency surgery, like called us that, she didn't even call us. Her husband had a cost. Like she couldn't even send the email or send a text her husband called rushed in her appendix was actually like rupturing. So it was major. And she was out for like two weeks. Okay. So my point is when she leaves and if she's in the marketing department, we shouldn't feel the effect. Right. That's what it does for you. It creates consistency and automation. And the whole idea is not just to get vanity numbers on Instagram. It's to have these people on Instagram, come into what we call your sales funnel and actually buy from you. And now maybe they don't buy that day, but the funnel should be up and running where you are getting sales every day and people that are moving further along in that funnel start to get more warmed up by you.
Laura (28:05):
Yes. Or at least you get the lead every day. Which could get nurtured into the sale.
Stacy (28:09):
Absolutely. Yeah. So it's not just sales, it's generating leads every day. Thank you for saying that.
Laura (28:13):
Yeah. Yes. That's so cool. So we're going to wrap up with a couple of fun questions. Okay. And besides your own, what is your favorite book?
Stacy (28:22):
I would never picked my book anyway, but people always that's like a question I get asked a lot and I'm like, I would never make my book. I am just such a huge, I almost like so grateful for Profit First that I just, can't not mention it. And I hope people have mentioned it a million times on the show because it's not just the book you read, it's a book you implement. Right. And when you implement it, it's a game changer.
Laura (28:42):
I love that. And I want to also highlight before we get to the next question, how important it is that even though this podcast is called multi-million-dollar brands, that it is so much more important. You're probably about to, you know what I'm about to say what you keep versus what you make. It's all about what you keep and you, and I both know that there's multimillion-dollar brands out there that don't necessarily have a profit margin. And so profit first is all about what you keep. And it's something that hasn't been mentioned that much, but I think it's really worth highlighting.
Stacy (29:13):
That's one of the things that we were, we were updating our mission statement recently. And I said to my team, we have to talk about profit because I am, I don't care if you have a six-figure business, I don't care if you a seven-figure business, I want to know how much money you are actually making because I've been the million-dollar business owner not making any money. I have seen it. I I've seen it so many times. I've I have a million-dollar business owner, her and her husband, exclusively working in that business generating like 35,000 for the two of them. Like, it doesn't matter how much you make. It's like, how much are you keeping? What is this business doing for you? They could go get two jobs and make over a hundred thousand dollars with the skillsets they have. Right. Right. We need to be paid what we are worth.
Laura (29:40):
Yes, absolutely. And profit versus such a great way to do that. I love that book too. And what's your favorite vacation spot?
Stacy (29:40):
Okay. In the United States, I'm going to say Florida, which I know sounds crazy to some people, but as a Midwesterner, we go to Florida. Like that's our place. Cause it's like straight down and it's as warm as you can get. But I love like the Southwest side of Florida, if it's not the United States anywhere tropical.
Laura (29:40):
So good. Yeah. And then finally, where can people find you if they want to learn more from you, just get to connect with you and get to know you more.
Stacy (29:40):
Yeah. So you can go to stacytuschl.com which I know can be very hard to spell. You can also go to foottrafficformula.com, which should be a little bit easier. Um, anywhere online, my podcast is called Foot Traffic, but anywhere online, my handle is @stacytuschl And I would say Instagram is probably my favorite place. Clearly first place to update my profile. I'm like, let's go to Instagram.
Laura (29:40):
And if you want the spelling of her last name, just check out the show notes, it'll be in there and you can take a peek. So thank you so much, Stacy, for being here, it's always great to catch up with you and I really, really appreciate it. I know our audience got so much out of your very much great wisdom and experiences.
Stacy (29:40):
Thank you, Laura. This was so much fun, so much fun to catch up.
Laura (29:40):
If you love this, make sure to visit our website, multimillionbrands.com, where you can subscribe to the show in iTunes, Stitcher, or RSS so you never miss a show. And while you're at it, if you found value, we would love a rating on iTunes or simply just tell a friend about it. That would help us out too. Thanks for listening.
The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.