#12: How to Scale Your Culture with Violette de Ayala, Founder & CEO of FemCity
Would you ever intentionally pause your business' growth?
Do you think that would slow you down, OR would it give you time to review your company’s sustainability?
In this podcast episode, Violette de Ayala, Founder and CEO of FemCity, shares her company’s mission to connect women and help them to launch and grow their businesses.
In this podcast episode, Violette de Ayala, Founder and CEO of FemCity, shares her company’s mission to connect women and help them to launch and grow their businesses.
Violette speaks about:
How her mission has grown her organization to 120 locations with over 20,000 members.
Why it’s okay to say NO to some opportunities and take intentional pauses rather than growing to grow and scaling to scale.
The importance of choosing the right name for your business and how it's ok to make a change in the middle of your growth.
Make sure to check out FemCity here or on Instagram @femcity. Connect with Violette directly on Instagram @violettedeayala.
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Listen to the Show:
Laura (00:00):
This is the Scale with Joy show episode 12: scaling your culture with Violette de Ayala.
(00:09):
Welcome to the Scale with Joy show, a podcast about scaling your company while living your most purposeful life because here's the thing, there are no rules to say you can't grow a massively profitable empire and have joy in the everyday. My name is Laura Meyer and let's get started.
(00:34):
Question for you. Would you ever stop growing a scaling company intentionally? Do you think that would slow you down or would it actually give you more time back to review your company's sustainability? If this just made you pause, you're going to love this interview with Violette de Ayala. She is the Founder and CEO of FemCity and she really just shares her mission to connect women and help them launch and grow their businesses. She has over 120 locations with over 20,000 members and I'm proud to say that I am one of them. She believes that it's okay just to say no to things and encourages entrepreneurs to take those intentional pauses rather than just growing to grow and scaling to scale. You won't want to miss what made us just laugh out loud and I can't wait for you to meet my friend and colleague Violette de Ayala.
(01:29):
Hey everybody. I am here with a long-time friend and I had to practice saying her name beforehand and she said I was the first person of non-Spanish descent to get it right. So let's see if I can do it twice. So it's Violette de Ayala, is that right? And you're Cuban right?
Violette (01:46):
I am. I am first generation American.
Laura (01:46):
My gosh. It's so great. And you are the founder and CEO of FemCity and Femfessionals do you mind just sharing with our audience a little bit about what that is and then how, where you started and how you got to today?
Violette (02:02):
So we started in 2009 and the reason or actually the purpose of it goes back a little bit further than that. I used to own a Pilates studio in North Carolina for about 10 years. We had little satellite offices and our studios. And I really think the reason why I was so successful in that business is because I belonged to a really small group that met in Raleigh, North Carolina. We would do potlucks every single month and they really inspired me to just keep on going and to open up more locations. And it was really just their wisdom, their support and also the referrals.
(02:35):
You know, our studio was always like number one and like whenever they do those best studio of the city, like we were always number one. Like we were just all over the place that a waiting list because it was just always busy and it was really because of that community. When we moved to Miami in 2007, I worked at the Four Seasons doing the marketing/PR for the club and spa and I was looking for that. So I would go to every single networking event. The company paid for it, whether it was a $200 event or $25 event, didn't matter. I just went to all of them and I always left a little empty and it wasn't because the events were fabulous.
(03:09):
I mean, Miami knows how to throw amazing parties. The swag bags are always on point. It was more than I just left feeling like a little bit of a disconnect with community and I was really craving something more nurturing and smaller. And so in 2009 I finally was like, that's it, I'm just going to do it. And I asked a couple of friends for lunch, I told them what I wanted to do, I told them I just want it to be 20 women, very small. We would meet once a month and really just be there for like sisterhood and business kind of situation. Like just you know, to be there supporting each other and helping each other along the way with perspective and I don't know, just to be there, hold each other's hands and it's kind of scary to be in business for yourself.
(03:46):
And that first lunch that we did was super boring and I always share that because I want people to know, like sometimes you have this really great idea and it just doesn't come out the way you planned in your head. It's totally fine. That happens. The second time I did the event, we ended up having 60 women and by November of that year of 2009, my son who was in high school at the time had put me on Facebook, had created this account on Facebook and I was posting the pictures of our events there and women were seeing those pictures and wanting to launch a FemCity community in their backyard. Now we had no website with no membership and no business model. I was actually, I had started my own business doing marketing and PR for sustainable initiative, environmental kind of gigs. I was working with the mayor's office. So I had a full book of business just doing my full-time business.
(04:37):
So doing FemCity was totally not in the plan and I really did both until I felt like calling to go ahead and take that leap of faith that we often do and go full force into FemCity and then developing around the world. So we have about a hundred 120 locations. I should know how many locations we have this around that.
Laura (04:55):
You're doing ok when you lose track of how many locations you have. You're all right.
Violette (05:01):
Exactly. Yeah. It's in that little realm. But what we do is we are on a mission to help over a million women launch and grow businesses. We really feel that that is the way that women can actually attain great wealth. It is a great way for them to also have balance in their life, whether they're raising kids or taking care of ailing parents or maybe they have 20 dogs or another side project. We really feel that all women really should be in business for themselves and we really try our hardest to give them everything they need, support, education, online connectivity, local connectivity to go ahead and move forward in their purpose in business.
Laura (05:33):
That's awesome. And I love the local component. So it's between 100-120 locations. Do you know how many members you have? Just curious.
Violette (05:40):
We have about 20,000 in our community now. There are different membership types, but we have about 20,000 that we serve and growing. So it's definitely evolved throughout the times. You know, we started as just a networking group and then you've been a part of it since the very beginning. So you remember it was just that working and then we had a beautiful partnership with Google and Google started teaching classes for our members and that kind of sparked a lot of interest with our members saying, hey, you know what? I really need these classes. Like I don't know anything about Instagram. I don't know anything about Pinterest. I don't know about Yelp. So we started teaching those classes.
(06:14):
Actually Yelp was our second partner. They started teaching our members how to get on Yelp, how to feature your business, how do you deal with negative reviews? And from that we just started really creating amazing online classes, always geared towards what the members propose. Like, hey, I need help in scaling my business. Or now we're doing a 20-week series on how to launch and grow businesses because we have so many members that were like, I want a launch, but I don't even know where to start. So now we're like, okay, let's handhold them through the entire process.
Laura (06:42):
I love that so much. And yes, that was one of the OGs in Philadelphia. There's like a lunch where it was like me and seven people before it recruited 200 members. And that's when I was scaling and growing my own brick and mortar business from, you know, mid six figures to seven figures. And it was a great resource for me because once you get closer to seven figures, right? If you're going into these male dominated networking groups, and literally there was a guy that patted me on the head and called me cute within the first few minutes of me going to one of those. It was an ew moment and actually the whole story ended up on Forbes, but that's a whole different story. But I remember being like, these are my people. These are moms, like these are go getters. And I just love how you've done this. So what's really neat, and this is what I want our listeners to know, is that you've done this with no outside funding. Is that right?
Violette (07:30):
Very little. So we did have an initial but very, very, very little like nothing. I think it was like $20,000- $30,000 so very little in comparison to like what everybody else is getting, like millions. Right.
Laura (07:42):
And so what are some of the things that you attribute your ability to, and I know you've great team members too, so you and your team member's ability to scale it to that national level with no outside money.
Violette (07:59):
So it's been very organic and I think that's the difference. Like there are a lot of other organizations out there, but they do have tremendous amount of funding. You know, I'm talking like the $25, $50, $60 million funding. So they're definitely set up already in a different kind of spectrum. For us it's always been about the organic connectivity to community and it also follows, I think the vibe of the city, you know, it's all about word of mouth or referral, kind of like the network. And so that has been our method of growing.
(08:26):
I think when you do that kind of method, really what you need to have in there is a soul, a spirit, a kind of a passion that connects everyone. So they can see the vision of the founder. So a lot of our programming includes gratitude. It includes a lot of shout outs for the women that have accomplished a lot. So we take the time to just acknowledge the greatness within ourselves and then the greatness in other women and just creating that. So it's so different. It's so against the grain of like that, you know, cold card networking, you know, here's my business card or patting you on the head. I mean it's so gross. But anyway, I think that's really what made a difference. Years ago I watched this Ted talk on how to create a movement and it's not the first person that creates movement. It's the second and the third and the fourth person that makes the movement. And so when you look at it from this perspective, like we didn't have, you know, a lot of funding.
(09:17):
We had enough to create our first website. We had enough to get all the legal papers done to do all those little things. But after that it was really just whatever came in, we reinvested it into the organization and then we said, okay, where are we going to spend these dollars that we can impact more women in a greater way? And that's really how we've done it. It's just this balance of like, okay, what comes in, let's figure out, you know, once we paid the bills, how are we going to go ahead and make sure that we can use this to benefit our members and then to grow even more so that that has been a really good place for us.
Laura (09:47):
Can you give me specific examples? You can think of one of a way in which maybe you either start meetings or the ways in which you ingrain that culture into sort of the everyday aspect of Femfessionals and FemCity. Yeah, so one, I love our collective format. So what we realized is when we were growing a couple of years ago, the programs that we were launching were really difficult to manage and implement. And so what we did is we went ahead and scaled back and said, how do we make it so that the gatherings are exactly what our members want, but it's less stress on those that are running the gatherings. And so what we came up with is this collective format. So in essence it's like four or five parts to it. It starts with the mantra and how many meetings do you go to that starts with the mantra? The mantra is there. It's set in place to remind you that you're here to benefit each other.
Violette (10:36):
It's all about being positive. It's acknowledging the greatness was in everybody. And so when you start with the mantra, it already sets the tone like, oh, this is going to be different. I'm going to be present; I'm going to be of service to other women. I'm going to acknowledge the greatness within myself and other people. So it already kind of sets the tone. And then the first part of that collective format is that you go around the room and you share something great that happened to you. And the reason why we put that in there is because women don't do that enough.
(11:02):
We just like you get that really big client or you get that really big check and you don't even stop. Maybe go out for a nice dinner with your family or maybe you have happy hour with your girlfriends, but you don't really stop and embrace, wow, Violette, I was so scared to even go after that account. I can't believe I even put it together. I can't leave my land it, oh my gosh, now I'm at this new level. Like where am I going to go now? Like all those thoughts that you have. But we actually bring that into the format so that they start becoming more comfortable with saying those good things about themselves, which then becomes new behavior. And we've trained the brain to think of good things and that's okay to say, you know what, you did a great job, or I did a great job. So we do that. And then they also do a grant to shout out for another woman anywhere in the world.
(11:47):
Again, we're trying to get women to verbalize, you know, really great kindness and gratitude to other women and whether they're in the room or not, it doesn't matter. It's just that it's feels so good to share goodness to other people. And then of course it has an educational component with these worksheets that I create for them. And then it also has a networking. So at the end they do strategic connections where the leader actually matches them up, you know, Oh, I think Laura and Violette should get together, you know, whatever that is. But I think so that sets the tone of that spirit of FemCity because it's so different and it just incorporates in everything that we do. And even like the giveaways that we do, it's always about sharing kindness and gratitude. Like you have to think of the culture of the movement that you're creating and what are those words that are going to resonate with that vibe? And it's not going to be for everybody, but when it is for that person, it's magic.
Laura (12:35):
Have you had any fear as you were starting this look like people are going to be like mantras, like that's not for me?
Violette (12:42):
Oh yeah. Fear along the way. Like every day actually today I emailed Shayanne, I was like, I have to do this but I'm so scared. I actually, when we, when we trademarked our slogan business for your soul, I was in Raleigh, North Carolina speaking at one of our FemCity events there. It's a bigger event that they do. It's like a hundred women during the holidays and one of our members, she was like, that's really brave that you're putting it out there. And I was like, you know what, that's who we are. Like I recognize that sometimes women come to our gatherings and they come in and they think that they're better than everybody else and they think that they're smarter than everybody else and they, you know, are at this other like platform.
(13:25):
And that's not really what we're about. It's about, pulling each other up. So you might be at another level with your business. If I'm here, I'm going to pull you up because it's great to have more women at the top. There's plenty of room and there's plenty of opportunity. So that's where that mantra business for your soul, like we really needed to capture that feel so that we don't have those Debbie downers or those negative Nellies or the ones that are like, you know what? I don't even like women. I don't even think they're equal to them. We had to kind of do that. And, and again, it's, when I left my Pilates studio, I only did Pilates and I only did for women and it was a small boutique. So it's a niche market. So how many people are going to fit that? It's not going to be the Gold's gym people. It's going to be the ones that are like looking for a smaller class, more nurturing, only women in their back to our local community. So I think niche marketing or the niche markets are, are really, can be very powerful.
Laura (14:17):
Yeah. So that's so interesting that you're talking about women that come in and think that they're better or that and I think that's just human nature to a certain degree.
(14:31):
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at scalewithjoy.com or head to the link in the show notes. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands. That's scalewithjoy.com also available in the show notes. Now back to the show.
(15:16):
Have you ever seen anybody break through that? Like have you ever seen them kind of come in kind of judgy, right? Because judgments keep us safe, right? They keep us super safe from having to put ourselves out there. And have you ever seen somebody be like, okay, now that I've broken through my own fear around not being accepted or whatever, whatever's creating, whatever's triggering me right now on the other side of that.
Violette (15:42):
So we've seen it a lot and I think one of the first times that ever happened, I think it was our, it was definitely our first year of running from city Miami events that the Ritz Carlton in Coconut Grove, a friend of mine, the Founder of Just Ask Boot here in South Florida, she owns a couple of businesses but that's one. She was the speaker and she's like a celebrity here in Miami. Like everyone knows her and so it was sold out and the format of a lunch just like it isn't every conference. Right. You have like the greeting time and then you have a sit down and then you have like when your orders are taken and then you have the speaker goes up and then you have like we would do like the little fem pitches and then we would leave.
(16:17):
So it was all kind of formatted and she was coming on stage at like 12:30 so one woman pulled me aside and goes, when's Boot coming on? When's this speaker coming on? And I was like, wow, she's coming on at 12:30 you know, that's what it said on the event bright link. She says, well, I can't have a meeting at 12:30 so the event had started 11"30 or I think it started 11:30 or 12 so there's no way we could have gone through all that within 30 minutes.
(16:42):
And I said, I'm sorry, I can't really change. I can't change the format. We've got to stick to this because the speaker knows, the waiters know, the restaurant, knows like everybody, all the other pieces. We all know. She got so angry with me. Like I said, all these horrible things made a huge scene. Grabbed her friend who came with her, who I think really wanted to stay and made this entire stink about it. Anyway, we ended up refunding her money, which we normally don't do because we've already paid that ticket to the venue. But we went ahead and did that because she was just so angry. I just didn't want that energy at all. And come to find a couple months later she came back and she came back as a different person and I never mentioned it until now and, and so I think that happens a lot of times where people come in.
(17:28):
I think sometimes when people behave like that, when it's like there's something else going on or they don't know how to behave. So I know a lot of times when I go to these big networking events, you were saying where they throw the cards out and they say really, you know they handshake and they shoes and they hop from one person to the other. It's like no one told them that. That's not really how business needs to be. It can be loving, it can be respectful, it can be kind to other people. It can be of service, you know, building profound relationships. So I think sometimes people behave like that because they just don't know. And for whatever reason, there's something off that day, their energies off. Things just don't connect. It's all about timing.
Laura (18:06):
So it's so interesting. I love how you deconstructed that, where you were like, I just accepted her. Right. That's so part, like, that's so powerful because when you can assume that other people are showing up as their best, even on their worst day, because right. Like if you caught me in you and your worst day, we'd probably be like...
Violette (18:22):
Oh, I don't even talk on my worst day. I'm like, stay away from me. If I could get t-shirt that said stay away, I'm grouchy. I'm grumpy today. Like just stay away until I have my glass of wine or take my nap or whatever it is. But yeah, it's always like that. But you know what? Every business I've ever had, every time I felt that I would release it and some people would say, well that was stupid because that's money, but I don't need that. And it would always come back more. So I would say no to clients. When I had my PR and marketing agency, I would say no to certain clients because if they were haggling all my retainer fee or if they were hassling, you know, if it was already stressful in the beginning, I already knew this is not a fit for me or for them. And so it's okay to say no to opportunity because that means that your energy is going to be open for something that's actually greater or more fitting. And that's okay.
Laura (19:12):
What I also love your saying, it's not like everybody wants to know, how do I get to that seven-figure entrepreneur? How do I take that seven-figure number? It's a big buzzword right now, right? And so many people want to know the tactics, they want to know the strategies. But what I would say is that you're sharing the way of being and it is the way of being that gets you to that seven-figure number. You can't, you can't hustle yourself past seven figures. You can't strategize, right? You can have lots of great strategies that are in place. And it comes from a spirit of generosity. It comes from a spirit of giving value to the world with full trust that that will come back to you. And I think when you, when you're generous, like you were just generous with that lady, which might be watching, oh my gosh,
Violette (20:03):
I can't believe, or even Boot, you know, who may be watching this later on. Like, oh my gosh, like was me. I didn't know that was going on during that time.
Laura (20:11):
Yeah. And I always think the movements happen in the little margins, right? so hopefully too, like if people are part of Femfessionals and somebody walks in or you're part of a networking organization and somebody walks in just loving them, no matter what is, if people want to know again, what, what gets you to that place of being able to build multiple six and seven figure businesses? It's that. It's that way of being.
Violette (20:41):
I'll add our leaders, when we do our trainings with our leaders, we tell them that there will be people that are grouchy. There will be people that will be like this on their phones because they don't know. They're nervous, they don't know how to react to humans. I mean, now we've gotten so digital that when humans do connect, there's an awkwardness like, oh, like do I look at them in the eyeballs? Like do I get too close? I mean like, so we actually tell them that so they're prepared and we also tell them, listen, you may have a grouchy day, you may have gotten a really bad email from a client or maybe from your kid's teacher, whatever. But when you walk into that room, you know, remove all that and be of service to others and it generally takes us out of that grumpy state. When we become of service to others, all that stuff goes out the window. We forget because it feels really good to help other people. It feels amazing.
Laura (21:33):
It does. It really does. Is there anything else that you want people to know about in scaling and the toughest parts of scaling for you or what has been successful for you?
Violette (21:43):
There are a couple of steps. When I talk about scaling, which by the way, not a lot of women talk about. I get, I get women that ask me all the time about scaling. Like you're the only one that I have ever heard scaling. I didn't even know that existed, so I'm so glad you're talking about this. I think the biggest thing first is that when you are starting your business is to do an exercise that gives you the opportunity to really see how big your brand can grow. I think a lot of times I did it with my Pilates studio. I launched it from a state of being a hobby business and then it grew so big that when I went to look at the bigger vision, I couldn't because I had done it, I started it kind of backwards.
(22:19):
So when you're starting out in business or if you just started out like really have that conversation within yourself to see like how big can I get this brand to grow? Because that might impact the way you name the company that might impact this offerings that you do. Like is it really scalable? You know, if you're doing everything, that's not scalable, you're going to burn out too. So I would say that, and I would also say I love talking about intentional pausing. I don't know if that's a common thing, but we did a lot of intentional pausing so we would grow to another level and then we would intentionally pause to review everything to see if we were strong enough with our process, with our procedures, their documentation, with our flow, with our service, with our benefits.
(23:01):
Like are we strong enough to then go to the next level? So when you see FemCity and our growth in the last 10 years, it has been in stages. So we launched the first one. I'm just going to use that as an example cause people probably are watching going, I don't know what that means. So the first step was let's just do one and see how it goes. So that did really well. And I perfected that. And then I was like, well, let me do two and see how that goes. Well then that did really well. Let me do 10 so we did 10 locations. Let's pause and like see how can we be better? Where are those little crumbs falling where there's little cracks? Okay, now let's go to 50 let's go to 75 let's go to 100 so we just did an intentional pause last fall.
(23:43):
Okay, so now we're at Europe. We're looking at the West side of the United States and the West side of Canada. What is that going to look like? Are we set up to, you know, so when you have those kinds of intentional pauses and reviews, they're really, really great? I've heard so many stories of companies that grew too fast and then did really well, like we can all make seven figures, but is it sustainable? Is it going to be the longevity of it? So those are some of the key things that I would recommend. Anyone can do that, right? And you don't have to, not everybody has to scale. That's a point that Shayanne brings up a lot. I love, not everybody has to scale, but if you are looking to create a brand that is bigger than yourself, it will live on. It's going to need to scale.
Laura (24:27):
Yes, completely agree that not every brand has to scale. And if you have gifts and talents to serve the world, what I'm hoping this summit will do will help people realize that they don't have to give themselves up. They don't have to give up their joy, they don't have to give up their family, they don't have to give up their relationships, if that's on their heart, to bring something to the world, to think about how many people you've impacted and think about how many people wouldn't have the amazing experience with confessionals if you had just kept it in Miami. So that is just something that I want to bring some awareness to and there's so few resources for that. One thing I really want to point out for our listeners is this idea of delayed gratification.
(25:05):
So you had these intentional pauses, and I would even propose taking it further in terms of talking about that in terms of delayed gratification, because you probably knew that you could make money faster, right? If you didn't have the intentional process. But would it be sustainable? And the delayed gratification has proven so many times, both in life and business. And that's what I mean about the way of being versus just having a great business idea and strategy because it has shown so many times that the outcome of delayed gratification is multiplied when you're able to take that pause. You know, there's that, that study that was done of kids that said like, if you give them one marshmallow right now, or if you wait five minutes, you'll have two. And the kids that waited five minutes and had two had just generally better relationships and better success in life down the road. So it's just, it's so great. And I will say that I am a huge advocate of Femfessionals.
(26:03):
I think that, you know, you can do a lot of great networking online and we'll have opportunities to, for listeners, to do networking online. And I think that there's nothing that replaces in-person relationships. So, and I've had amazing, I was a keynote speaker at the Femfessionals in Philadelphia a few years ago and people came up to me afterwards. I mean these are, these are your people, you know, the ones who are listening. Like if you're here and you're attracted to this message, if you're like, where are my people? They're at Femfessionals so how do they, how would they be able to learn more about Femfessionals?
Violette (26:37):
Sure. And I want to add, because sometimes people are like, why Femfessionals and FemCity. So we trademarked both a couple of years ago and I started getting feedback and I'm sharing this with the intention of helping others that may be going to the same boat. Cause I was both in the same boat. We found that women were saying, I can't go to a Femfessionals event because I'm not a professional yet. I'm not. And so when I had friends of mine that were attorneys that were telling me that, and I was like, that is really bad. But we had already gotten into, we had just gotten into Vogue, we had gotten into a couple of really cool publications and I was sitting one day with my mentor, one of my mentors, Joan Barnes, the founder of Gymboree.
(27:18):
We were having lunch literally just down the street from where I live, this little vegan place. And she stopped and she looked at me and she said, you know, you should have gone with FemCity. I said, you know, Joan, I know you're right. It's too late. You know, I'm like, ah, but we...and she goes, you know what Violette, I did the same thing. Her company was called Kinder Gym and she had already had some, some franchisees and for legal reasons, she couldn't use Kinder Gym anymore. And she just stopped. And she, I think she had just been News Week Magazine on top of that, like, and back then for woman to be in like a major publication about business. That was crazy. So she said the same thing.
(28:01):
Her ex-husband now came up with the word Gymboree and it's better. It's more fitting and the energy was great and so then of course she ended up doing very well with that. So I want to mention that to people because when we shifted people like, why don't you do that? We just felt like the energy was more open. We felt like it really embraced all women because Femfessionals seemed to just be for this specific and we were seeing a growing trend of women coming to us that weren't in business just yet, but really wanted to be anyway.
(28:27):
So that's why my little side note, I didn't know that. That's awesome. Yeah, so we do, I mean it's both Femfessionals/FemCity but if people are watching, they're like, what? What is that? That's the story behind it. You can always find us at www.femcity.com and we do a free 30-day trial. So you can take as many classes as you want. You can go ahead and be a guest at one of our gatherings. We do a lot of online classes. I teach a lot of them. Shayanne teaches a lot of them, Laura's teaching. Literally we're just in service to help women move forward and there's no greater joy. Outside of having children is to see women's flourish together in business. It's the most amazing feeling. So anyway, I invite you to join.
Laura (29:08):
I could not agree more. So you're going to find out more about Femfessionals or FemCity cause I'm part of the OGs.
Violette (29:15):
Exactly. It's okay. They all linked together. I think they forward to one another. So it's good.
Laura (29:20):
Perfect. And I highly recommend to keep your local business. I highly recommend that you check them out. So great to talk to you. Thanks for joining us.
(29:31):
Make sure to visit our website, www.joybrandcreative.com/podcast where you can subscribe to the show in iTunes, Stitcher, or RSS so that you'll never miss an episode. While you're at it, if you find a value in this show, we'd appreciate a rating on iTunes or if you just simply tell a friend about it, that would help us out a lot too. Thanks so much for listening.
The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.