#117: Client Spotlight Series: Ali Brown, Founder & CEO of The Trust
Have you ever not been taken seriously as a woman in business?
I'm talking, you show up to a conference and the men in the room think you are someone's assistant. No joke- this has happened to me.
As I have grown my businesses, I have made it a priority to surround myself with other like minded women who get what it feels like to be looked down to.
My guest today is a friend and client, Ali Brown, one of the first women in the online marketing space and founder of The Trust- a group that is exclusively for high level women.
We spoke about:
How a “love all, serve all” mentality doesn't always work
Genius versus excellence
The importance of listening to the voice in your head
Be sure to listen to the end to to hear Ali talk about her Iconic event in November!
Learn more about Ali here: https://alibrown.comhttps://alibrown.com or on Instagram: https://www.instagram.com/alibrownofficial/.
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Listen to the Show:
Laura 00:02
Welcome to Next Level Leap, a podcast where we dive into the mindset and strategies of scaling your company and creating a legacy brand. As a top growth strategist, multi passionate entrepreneur, membership site owner, trainer, speaker, author and mom to three, I love exploring the journey of how we as founders can multiply our income, impact and influence by landing on the other side of our next big leap. Let's get started.
Laura 00:44
Hello, everybody, I want to welcome today a really special guest. This is Ali Brown, and she is an incredible expert. She is an adviser to some of the country's top influencers, and she's also the founder of The Trust. So welcome, Ali.
Ali 01:00
It's great to see you.
Laura 01:02
Yes. So we were you have a lot to talk about today. We were chatting about it beforehand. And for you, I know you have had an incredible journey in entrepreneurship, particularly in the online space. So share with the listeners who don't know much about your background, what has brought you to today.
Ali 01:22
I'll give you the highlight reel is that I you know, I was probably one of the first if not the first woman in like the email on my marketing space, like, you know, probably about 20 years ago, I mean, selling eBooks making money with email, I don't know how we did it even then. And you know, over the years that builds up into my really having this heart to serve more women and helping them step up because it changes who they are changes their lives, that changes everything for them when they step into entrepreneurship. And that grew and grew over the years into large coaching, consulting, Inc 500 ranked company, you know, you can see all that jazz on my website, if you'd like to see the list of accolades and all those wonderful things.
Ali 02:05
And then, you know, I'd say probably, probably about 10 years ago, I started taking what I call the sharp right turn and then going okay, you know what I was entering my 40s at that time, I'm like, you know, what feels good? Where do I want to do this differently than I was doing it? And in deciding really, particularly who I wanted to work with, and felt I could serve the most versus everyone else? And that's what landed me to The Trust, which is the network that I run for seven and eight figure women business owners and also working with private clients today.
Laura 02:37
Yeah, and that wasn't always your specialty. Right? I mean, there was a time where you had a much broader reach you were servicing all types of entrepreneurs.
Ali 02:45
Yeah, Love all serve all I did it.
Laura 02:47
Yeah love asking through like curtains of butterflies to announce your programs and hosting huge events in Las Vegas and doing it really big. Right? And then there's a certain point in which you decided to contract. What was part of that decision for you?
Ali 03:07
I think, for me, I had to delineate the level with the serve all you know, and actually thinking, Where does that come from? I think that's the Hard Rock Cafe motto, maybe that's where I'm getting it from but like making that delineation like I can, I can love these people and bless them and be like, good luck, you know, here's some blog posts and go over here, and not have to create a program every time someone has a need. And I think so many women do this. And it's, I do think there's different phases of our growth in that, you know, the beginning, we're saying yes to everything, it's so exciting. We're going to all the events, we're tapping into these new networks and new ways of thinking and, and it's just such a different place to be that we get excited about doing it all and helping people we love helping people. And so I could do this, I could help them with that. And so don't beat yourself up if you're doing this, this is a natural process of you trying things on, I don't know anyone who started a business or what they're doing, saying, okay, this is the one client I'm serving. This is the one program and then years later, it's the exact same thing once in a while, but very rarely. So usually, it's more of an evolution. And then, you know, when I got to the place of stepping back and saying, you know what, this, this has been a fun ride. I was feeling like a dissonance with my market, I was starting to wanting to talk about higher concept things, talk more about ideas, and, you know, more top level strategy and then I was getting kind of bored with, you know, tactics and implementation. I was like, well go to these actually started sending people away. I'm like, well go follow these people. They'll teach you this stuff, and better than I could because I don't know, you know, I don't get keep up with everything, and it will change so quickly. So from an internal place, I felt this dissonance. And then I also felt a bit of a dark night of the soul a bit and where you've been granted kind of what you've prayed for over the years, you have some incredible thing like who are you? Who am I and I want something different, but I knew there was something in there like that higher calling.
Ali 05:06
And you know, as Gay Hendricks calls it in his book, it's like that, that genius versus the excellence. And I've made millions and excellence, people knew me from the excellence. They knew me from what I did. But it was starting to become almost painful to stay there, because I had new things to say. And then, and then externally, the questions I was getting over and over, and don't you judge me all of you, you've been here before. And if you're not, you will be and then I'm going to track you down. Okay. You will be at another point, you're at a q&a call. And like you, you just know what's coming. And like, you know, the ones that are in there over and over, and you're not, you know, they're not taking action. And they're asking the same questions. And back then we were using, you know, we weren't using zoom and all that stuff. So that's the great thing. They can't see me like doodling and checking my email. And I mean, this, keep in mind, I've been doing this for just years and years at this point. And this was a very, you know, sweet people, but I'm like, I can't listen to this, these questions again. And, you know, I saw, we'll call her Myrtle. Myrtle keeps coming around the loop, right? And so I'm on this call, and like, Myrtles coming around for the third time, and I'm texting my team. I'm like, Myrtles gotta go. Like, they're like, What do you mean, I'm like, disconnect her. Disconnect. Myrtle is gone. She'll call back, don't worry. But you gotta get her out and get her out.
Laura 06:27
In the south, they would say bless her heart. Bless her heart.
Ali 06:31
Yeah, I don't miss her wish or any harm. I hope she has good luck. But I cannot talk to Myrtle again. And so Myrtle was disconnected. Okay, so and this was again years and years ago. And I'm like, wow, I am, that was like a big wake up call for me. Like, I need to change some things. And even then hiring coaches and all this stuff. I mean, that was like, you're going to have these like symptoms, who did I love talking with? When I would get the business owner on who was in the seven or eight figures. And to me, it wasn't even about the revenues, there was something that happened to them to get to that point, who they had become, now was fascinating to me to talk to. And we could talk about higher concepts and new things they could do in their business, and they had the budget to do the things. And so it was, it was so fun. I started thinking, what if I focused only on these people. But from a number standpoint, you know, any accountant, you tell them, that's, for example, your plan, like, okay, less than 2% of all women, business owners, and then the ones who would actually resonate with me, and I mean, the numbers get smaller and smaller and smaller and smaller.
Ali 07:37
So from a paper standpoint, it was hard to justify for a while I'm thinking, can I do this, can I really come out and change that positioning and say this is the only people these are the only people that I now serve, because I serve them the best, and they're actually an underserved market. And so this transition took years, years of, you know, making sure that I felt also the
people were taking care of, you know, we made referrals, we made sure they had all the content, we but at the same time turning the ship, while I was kind of, you know, gracefully exiting programs, things like that. And team, which is a whole other discussion, you know, hard discussion to, when suddenly, you know, here I am changing what I want, but that's affecting everybody. They're no longer needed, right for the programs and all that stuff.
Ali 08:27
So this has so many layers, that it's hard to even convey sometimes in you know, in a short conversation, but I just knew, I just had to, I got to a point where I had to, and for a lot of women, I think we wait and get to that point, we our backs against the wall. We're like, I can't do this anymore. I can't take this anymore. But often, that's when our best stuff. And our best decisions will come out.
Laura 08:52
One of the things I admire about working with you so much is that you listen to that voice. I think a lot of people push it away, or they masculinize it. They try to think oh, you know what, that's just the game of business. And I just need to get better at it. That was something I did for a long time because I was a multi seven figure business owner in my 20s. And so I would be in the all male dominated SEO groups, those local SEO groups that were great because I learned financial literacy, and I learned the art of sales and things that they would focus on, right. But then I see you, you went through this journey, you went through the process of paring down what wasn't working for you intuitively that you knew you needed to follow, and then birth The Trust, which is specifically for seven, eight figure business owners. So talk about that for a minute. Let's dive in.
Ali 09:48
So I didn't have that idea right away, but I knew something was percolating and when I started to make the shift first just saying, okay, these are the kind of clients that I'm going to be working with and specialize in. Often they would coach with me for a year to be like, This has been great. And like you're doing great, you know, you know, check back in when you need more help. And they were like, Well wait, I don't want to be disconnected from these other women that you've curated. You know, do you have something that we could do? And like, well, I don't really have like alumni events or, you know, a community that's after I'd PTSD from running a community. You know, the 4am. Someone's gotta get in the Facebook group, because Myrtle is having a meltdown, you know.
Ali 10:41
So like, I had paid that you say community to me, and I will, like, hide under the desk like I was done. And then but what happened was, they just said, we're just want to get together more women, you attract these, these amazing women and like, well, you know, I do and I know,
because I've gone to these other networking events, even for the ones million dollar plus some great women in the room, but just didn't have that, you know, we're such a new breed, what we do this the online stuff, the online, the offline stuff, we're high concept, we do things differently. You know, you're gonna be if you sit there next to someone with a manufacturing company, you may not jive, you know, and we have women who are part of multiple groups, we're not here to, you know, take over anything, but like, there was no alternative for women like us who just really keep it real. We live very holistically, we're doing cool stuff. And finally, I'm like, Well, you know, what, I think this is here for me, maybe this is waiting for me to do. And so I wanted something that felt like, the words are so cliche, I don't use them, usually, in marketing, but in conversation, I can like truly this sisterhood of women, entrepreneurs, who have a level of trust.
Ali 11:49
And the word Trust came to me so strongly, I remember I was actually walking by a sign in Malibu after my very first iconic that I hosted, hosted there a very small one in LA, just to kind of see what this would be like to get back in the workshops. And I walked by, it was like a financial trust or like something to do with financial or wealth. But the goal was in this gold, you know, and it was in this beautiful italic font. And I'm thinking, I just went back, and I took a picture of it. And it kept sitting with me. And that word to me is so important on so many levels, because for women, we not only have to trust ourselves, but we have to learn to trust each other. Yes. And that's been a lesson for many of us as we step into our power and then realize, wow, you know, you know, you by the time you reach seven or eight figures, you know, you know, your friends are, you know what's important to you, you proven yourself, you've proven it, right. And now you need some women, you can really lay this down with and talk with, whether it's about your marriage, or about your business, just like this real just linking into them. And that's, that's where the name came from. And right after I launched originally, originally, when I launched, I wanted this to be only in person events, I wanted it to be nothing online, because I wanted the opposite of everything people were getting forced into.
Ali 13:09
And COVID change that very quickly. I remember us flying home from the first event in Miami and everything was starting to shut down. I'm thinking what have I just done? What are we going to do? Now we got to do the Zoom calls, right? Like I was thinking, oh, I wasn't upset just to offer that. But I was concerned about diluting the power of what we had just created with like, oh, now we have content and you know, meetings. And so it's been a bit of a process. But now we've arrived at this perfect hybrid. And this incredible group of women, you know, we're close to breaking 50 of them now, from so many different industries. I'm thrilled to share that we have so many women of color, we attract naturally. I mean, the diversity in there on all levels, from type of business, to time in the industry, to their cultural backgrounds, just this
beautiful mix of such incredible women. That is really when I think about what is my legacy, you know, going to be this is it.
Laura 14:07
Yeah. It's so beautiful. And so many people have benefited and unexpected ways inside of The Trust. I remember you sharing with me that there's been joint ventures that have come out of it. And yeah, people have collaborated in ways they weren't expecting and made investments together. And I think those are a lot of the really incredible tangible benefits coming out of the trust. I want to dive in for a minute to the intangible of being amongst all women, some of the benefits there and why so much of the business education available in the market is that's catered to women is so dumbed down. And I want to go there for a minute because I think it's an important conversation worth having. And I and I recall wanting to be part of these male dominated CEO groups because that's where the really good conversation was happening. Yeah. And I would tolerate, you know, the pants on the head and being told I was, you know, adorable, which I'm vertically challenged, which you know, just makes you more susceptible to comments like that you're okay. Yeah. Being asked if I'm the assistant of the man I'm standing next to. And then we get to the point where I would just joke around about it, I'd be like, actually miss hydration Assistant, I'm here to make sure that he keeps his water intake up. Yeah. And the guy would just be like, Oh, my gosh, she's, you know, an amazing CEO. Don't let her fool you. But I'm for you to really lean into this right. Lean into not only helping women, but helping women in a very specific way at a very specific revenue tier. Why do you think this is such an unusual conversation?
Ali 15:48
I have a few theories, right? We've no proof, like, we don't really know. But you know, in some ways, we have to sit back and remember and think about to the timeline of women in business is still so new, when you think about the history of women, right? And that our mom's generation couldn't even open a bank account, right without the man in many areas of the country. Like I know, when I was born, I think my mom couldn't open a bank account without her husband. And you know, we, and then we're putting all this pressure on ourselves now to like, you know, we want everything completely, you know, fixed in the business world and equal and all this stuff. And that's all great. We want things to change.
Ali 16:29
But at the same time, you know, like, let's step back and first just take that into context. Because I think that leads into this, this answer, in that for many women, right now. There's this huge now, bifurcation of the ones that are there's this huge group of them that this is new, it's fun. Shake your booty love your life. I'm gonna start a business, right. And so it's even like moving. If you can't see me right now I'm doing this kind of like, dance.
Laura 16:56
I'm bumping my head with. I know exactly what you're talking about. I'm just waiting for you to start pointing at words.
Ali 17:02
I'm just bouncing. Yeah, yeah, yeah, I'm bouncing. And to quote Kelly Roach, I know you partner with as well. Dancing in real estate is below my paygrade. And so there's a bit of that we have more fun. There's a bit of that, like, you know, we can do it, break it down to steps and all that stuff.
Ali 17:22
I really think though, people need to start paying attention to like, how basic and this is getting, like, like, to the point that I you know, this is such a huge conversation. I feel like I'm not going to answer this accurately. But I do think women need to start now asking for better information, higher level conversations. And by the way, this isn't just in our space in entrepreneurialism, it's, you know, I had a client long time ago, just as a test, like in a specific industry, she was in Canada, in a major city, it was a specific industry. And she went to two different events, groups, one group was a mixed co Ed, you know, so by nature, it's more male than female, a lot of these industries. So she showed up to that, content was stellar, that a great speaker was really interesting stuff that she could apply. She went to the women's group of the same industry. And it was basic, just so bad. I'm trying to remember the topics, but like, you know, setting SMART goals, and like, you know, a lot of like managing your time and, and that stuff, yeah, necessary.
Ali 18:27
But there was nothing about like, Okay, how to prepare for the coming recession so your business doesn't tank. And here are like three strategies you can apply immediately in your team and just such a different level of thinking and conversation. And again, we want to have fun, we are holistic, and we do things in a different way. So I'm not dissing any of that. But I'm saying what I'm saying to you, if you're listening right now, and you're like, there's got to be more intelligent conversation there is, you just have to find it. Because we're not going to be ranked at the top of Apple podcasts. We're not going to have the giant events anymore with acrobats, where, you know, it's just a different, it's a different room. And I do think like, you know, it's interesting, because in the financial industry, they talk about the mansplaining and all this stuff, and like, we're the ones who take it, right. We're the ones who sign up for it. You're the one you're in the front row, like and then you're mad at them for trying to explain it and maybe it's something you need to learn to, by the way, like, I'm fine with a man explaining something to me that I don't know. But it's an interesting time, isn't it? Because I think we're gonna see this increased split of the women who are like, yeah, we're different we're taking business seriously, but we're still very holistic and having fun versus the like, boss, babe, bitch,
girl badass, right? And I had mixed feelings because sometimes I'm like, Well yeah, I'm the big boss.
Ali 19:59
I think eventually this is going to phase out just like anything, and will land somewhere where you know, women can get the information have the conversations they need in more places. What do you think? I'm curious. What do you think?
Laura 20:15
So when we look at the research. And I'm somebody who I, I'm very intuitive, I love leaning into my feelings. But I also enjoy balancing that with a left brain approach, right and merging the two. So it's always a with and conversation, it's not without either of those factors coming into consideration. And so if we look at the research of the I think it was the American Express, I hope I'm quoting the data correctly. And women in business research studies that have come out, the two fastest growing segments are under six figures, and over seven figures right? There, it gets to be a point where I think getting to six figures is really it is about the heart and hustle, it just is, it is about trying to get your offer out there, see what resonates, you are making every sale yourself. And that takes a certain amount of grit that I think is really new to most women entrepreneurs, most entrepreneurs in general, but particularly women entrepreneurs, because we haven't been conditioned to be gritty, right. And then all of a sudden, we're expected to come up with all of this grit, when we're entrepreneurs. And it's sort of shocking and surprising, because it's not handed to us on a silver platter. It's not something that we're entitled to, it's something we have to earn. And I think that happens, you know, before six figures, then you get to a certain place in entrepreneurship, where you're like, okay, so manifestation is great. But there's also this thing called product market fit that we need to be thinking about, there is a certain way to look at business growth from a just a classic structural standpoint, that's, that's been around for decades. That works, right. Yeah.
Laura 22:07
There's certain research and studies and frameworks and, you know, MBA level business approaches that I think are really important to learn and get comfortable with. And understand that historically, those conversations have been only happened in male dominated rooms, right. And then for women to also not lose our femininity in that transformation. I think it's incredibly touching. Yes, when we look at the frameworks, like who created these frameworks, Jim Collins, right, like, like they were all, they were all out of Harvard Business School that we're creating, we are studying marketing, finance operations frameworks that we want to be able to utilize in our businesses to get to seven figures in a way that's elegant, right? Like, okay, we could hustle our way to seven figures, maybe multiple, seven, but it's not going to be elegant, we're not going to enjoy the process. It's going to, you know, take over our lives for us to do it in a way that's elegant. We got to run it like the men because they're all golfing. Like,
they figured this out. And I think women overwork, right, because they don't use the right frameworks. But then also, they tend to undermine themselves at a certain point by negating the femininity that makes women so special, I think.
Ali 23:33
I personally lose that you just, you just added a whole new element to this, which is so true. Like, I know, when I lose who I am, when I lose the fact that I am a woman when I lose the way that I like to work, but if I have to change who I am as a person, it never quite works. I can try. I can try putting things on write and formulas. But if it's going to ask me to change who I am, and that this can come from a feminine perspective or masculine by the way, it just can't change who I am. And I think we're at this beautiful point, though, Laura was just cool that we're realizing okay, there's not one right way to do this. Yeah, we are all so different.
Ali 24:13
And we're this new breed of women, especially who are like creating the models from who we are. And everyone's is going to be different, there will not be one single person who has the same business and how they do it as another one. And I think we're going to see more of that as well when people start letting go the formulas and or being willing to change and try to follow something different talk with someone new. We're going to see more of that evolution for right now. You see people very much locked into one or the other like you said, they're doing the crystal thing. And they're like somehow they're getting clients I'm like God bless you teach me that because I you know, I gotta work like you said like there's the 14 step funnel and you have to have like a, you know, six part video series that you're wearing a certain type of outfit.
Ali 24:58
I mean, like I've seen people like people go crazy with like, you have to do it this way. Your email has to say this. And I'm thinking, No, it doesn't like this is crazy. And these poor people get like gaslit into thinking I know because they've come in my door and probably yours as well, like they're yes, they're locked in these models and like, half your job is kind of getting them to open their mind that you know, there's other ways people do business, you know?
Laura 25:23
The button doesn't always have to be yellow. Yeah, yeah. Yeah, totally. Does that work? Yes, exactly. And that's the way entrepreneurship used to be. It's so interesting. That's how it was 10 or 20 years ago, there was nobody who taught you or me the formulas to create what it is that we've created.
Ali 25:46
And I miss those days. Yeah, I know when to compare myself to those my happiest days, those are my happiest days of my life. Like when I was in, besides having my children make
that clear, if they ever listen to this. Or single in New York, those are my happiest, when, you know, when I had no one to look at, I know and to compare myself to. It was so I just wake up and do me and, and I would figure out like, okay, I'm gonna go knock on doors today. And I think I'm gonna go talk to these types of people see if they're interested. And oh, my gosh, I was. So it feels so liberating to think of it that way. Now, now you do research, right? Like you go look at typically what people do, they look at what everyone else is doing. And then they take notes and or sign up for the whole kit and caboodle. Like give me the whole formulas, take and choose what works for you. It's one of the things I liked about you, Laura, and respect about you so much is you're not locked into a model as well, you bring so much insight from all the businesses that you've run personally, that also your clients bring to you, right? We're always learning new things our clients bring with things. I haven't seen that before. And it's working, I'll make a note, you know. You’ve got to have that holistic view right now. If you're going to work with a coach, it'd be listening you need somebody who is bringing to the table more than one way to do this.
Laura 27:04
Yes, yes, because that's, in a lot of ways. That's their fear and uncertainty coming up in their coaching, right? Because I don't necessarily have the skills for pattern recognition. Or I haven't developed myself in a variety of different areas of business to be able to recommend more than one approach. And I think that is probably phasing out. And that's what I love so much about what you do, and why you love servicing the types of entrepreneurs that you help in the trust, and why you've decided to make it all women. I think it's fascinating, and it's admirable, and it's needed, it is so needed, which is evident by the conversation that we had. So thinking about our work together, I mean, when you came to me and said, you know, is this something that you could help me build out is a is a marketing and sales system, I have to tell you, I was blown away and honored. Because I have so much respect for you. And I know how well regarded you are in the industry? And what were some of the things that you were looking for in our work together?
Ali 28:05
Yeah, so I just made the decision that I I wanted to grow a larger team, again, had invested in team. And I still felt like I needed almost a copy of myself, like someone who thinks like I do to come help work with the team originally. That's why because I'm like Lauren Meyer, I got the interview with you on my show Glambition radio, which is a great interview to go listen, I'm on the Laura Meyer. And I'm like, this chick knows what she's doing. Get her on the phone.
Ali 28:37
And let's see if she could work with me and the team. And that way I don't have to teach them and hold their hand so much. Laura is very patient and calming, and speaks like this. And maybe it'll all work out, right? Because I was like impatient, trying to hire people and like, but I
realized a lot of the stuff was still in my head from over the years. And I'm like, this is perfect. We'll pull her in as our fractional cmo and work with the team. And it was great the team members in the end they're gone but I'm still have you. No, no, I know. You're like don't worry, Laura times, the whole team will blow up. No. But I it was a gift because in the end finally I mean, the whole time I just wanted to talk with you. And I realized, oh my gosh, we can probably get this done now. And now I'm so much clearer also on how we're gonna hire. So, you know, really, it was great to have someone come in at that higher level, be patient with the team and me on there. We make the plans together, and then they go implement. I mean, that's the dream, right? And I think there's so many creative entrepreneurs, like myself, who that's really what they need more than anything as someone coming in at that higher level, the bird's eye view.
Ali 29:56
Here's, you know, you're feeling a lot of places in the industry saying okay So, here's some things I'd recommend which direction do you want to go? And now we're going to map out the plan, let's decide who's going to do what piece of the plan. It was. It's brilliant. And that's why I still, you know, have you. And I'm happy to be working with you, you know, on call during the fall as we move through things and different timing, and, and so that's been just a pleasure.
Laura 30:22
That's so wonderful to hear. Is there anything specific that you that comes to mind that, or even unexpected ways that you experience value with our work together?
Ali 30:32
For me, it was great to put the visuals on things. So when we would come up with the plan, like there was the visual plan, it wasn't just the talking, it was actually documented. It was assigned, you know, really like, tying the bow on things, because I think that's a lot what a lot of us don't do, you know, I'll go to a meeting and say, Okay, that's what you all doing great, you know, and then it's over and it's not over, it needs to be meticulously mapped out. And I think that's where, you know, that's where that gap has been, is that meticulous mapping out of things?
Laura 31:07
And I think it's easy to go broad instead of deep, right? We're thinking about our marketing plan. It's easy to know, when we first started together, and I think intuitively you had known it wasn't the right approach. But you weren't you were looking for another opinion, you're almost looking like for another doctor's like third opinion. Yeah, it makes sure. But it was this sort of really broad approach when I think you had so much available to you to be able to go deep instead. And we did together. And I'll just say, for me, what was unexpected and joyful is how soulful you are. And I didn't know that about you coming into our work together, I knew that you
were very prestigious that you had, you're brilliant and that you had all this incredible experience. But when I saw how soulful you are with your work, and how you rely on that so much to make decisions and follow your intuition. And that was really exciting to see the way in which you approach your business, not only from an intellectual standpoint, but from that really strong, intuitive voice. That's like the best way I could describe you. If somebody was to say, what's it like behind the scenes? I would say she's very soulful.
Ali 32:16
I like that. Thank you.
Laura 32:18
Well, thank you so much for coming here talking about the trust talking about our work together. If somebody who's either interest in the trust or just wants to learn more about the best way to connect with you, what's what, where should they go?
Ali 32:29
Yeah, go just go to alibrown.com. That'll take you everywhere to whether it's the Glambition radio podcast, or you know, live experiences, the trust is for seven figures and above go to join the trust.org I also have an event coming up this fall, which is a great way to try out, you know, how I do things come to experience, like how I work and do things differently. You'll meet many of the members of the trust that's iconicwithAlibrown.com. What a room man like just, there's nothing like it. And I love it just as much as everyone else like the combination and collection of wisdom in that room and the women in there. It's just, it's just fantastic. So I tell people just, you know, come to that if anything, and you'll see it's a whole new world.
Laura 33:16
It is it's so inspiring. I love iconic so much. The first time I came to your event to iconic it felt like home. It felt like to me, I was like finally, you know, not surrounded by people jumping up and down for some kind of club award that I didn't completely understand. Yeah, yes, there was no, you know, we weren't handed pom poms when we walked in the door expected to do some kind of secret. We like having fun as you can tell Ali and I laugh a lot, you know, behind the scenes too. But ultimately, you know, being able to be in that room filled with wisdom, inspiration, and forward thinking is what will help you create the momentum in your business that you might be asking so you definitely get in that room.
Ali 34:18
No pom poms a bit have a little thing with the line for the red like the Ghostbusters thing blind there's no pom poms.
Laura 34:25
If your college cheerleader and leave them at home. Thank you so much Ali for being here is a fantastic conversation and enjoy to have you.
Ali 34:33
Thanks, Laura.
Laura 34:36
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The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.