#116: Client Spotlight Series: Jena Castro-Casbon, CEO of The Independent Clinician
Are you teaching others something that you are extremely passionate about, but looking for ways to move into sharing what you’ve learned and expanding your business on a greater level?
After starting as a speech language pathologist herself, Jena Castro-Casbon, CEO of The Independent Clinician, now helps speech language pathologists and occupational therapists get started and grow their very own private practice.
Jena is one of my fantastic clients who I’m excited to share has been able to reach thousands of SLP’s and create an untouchable ripple effect with her work. Not only that, but she’s exploded her business as a result!
In today’s episode, Jena and I chat about:
How she transitioned from her own private practice to her sharing her wisdom with others
The level of market sophistication that plays into messaging
How our work together has helped grow her business
So if you’re interested in creating your own next level leap teaching others to do what you’ve done, be sure to tune into this episode to learn more about Jena’s journey and be inspired along the way! And if you’re a SLP yourself or know someone who is - make sure to listen and share this episode so you can create a private practice of your dreams as well.
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Listen to the Show:
Laura 00:02
Welcome to Next Level Leap, a podcast where we dive into the mindset and strategies of scaling your company and creating a legacy brand. As a top growth strategist, multi passionate entrepreneur, membership site owner, trainer, speaker, author and mom to three, I love exploring the journey of how we as founders can multiply our income, impact and influence by landing on the other side of our next big leap. Let's get started.
Laura 00:43
We are back with the next level leap podcast. And I want to introduce you to a longtime client of mine. She's become a dear friend. And this is Jena Castro-Casbon. Welcome, Jena.
Jena 00:55
It's so nice to be here. Thank you for having me, Laura.
Laura 00:57
Yeah. And so you are the CEO of The Independent Clinician, and you primarily help speech language pathologist and also the occasional OT, get started and grow their private practice. And this has been such an incredibly informative client experience for me, because I knew nothing about the industry before we started working together. But maybe share a little bit about your background. And what brought you to this point,
Jena 01:25
So I'm a speech language pathologist by training. And I got started working in rehabilitation hospitals, so most speech pathologists work either in schools or in hospitals. And so I went the hospital route. And I was working there for a while, and I started to get kind of burned out only about a year or two in the profession. And most, you know, SLPs, and OTs think of themselves as helping people, right, we have hearts of gold, just like teachers and nurses. And so we want to help all the people, but sometimes in our professional worlds, if you work in traditional settings, you're not able to help people in the way that you want to help them. And that becomes frustrating over time.
Jena 02:05
So I was very lucky to have a couple of colleagues who noticed that I was feeling frustrated. And they thought, you know, Jena, why don't you start a private practice. And so I did. And that really helped me have you know, more control over my career, of my finances, of fulfillment, a feeling like it was able to help again. And then what happened was people started asking me, like, Jena, how did you start your private practice? Like, how did you know how to do that, because there really wasn't any information available for speech therapist or occupational therapist to start practices. And so I started, like, I put together an e-book, this was in 2008. This is a long time ago. That was you know how you sold information back then. But I really
put together a little eBook about how I did it. And I really filled that gap in the marketplace of there just wasn't information, I had some information people wanted it. And so I thought the best way to distribute it was on the internet. And maybe I've charged a little bit for it.
Jena 03:05
That's how my business came to be. I now don't do eBooks. I do, you know, courses and programs. But nonetheless, I really built this business over the last we're coming up on 15 years, which is crazy, we've had a ton of growth, especially in the past three years, Laura has been part of that. But that's really what I did is I took something that I had done, and I taught other people how to do it. And it's helped me it's helped them, it's helped the clients that they serve, everyone has been able to win.
Laura 03:35
It's so good. You offer such an incredible service unless you had mentioned it's to a completely underserved market. And it's the market isn't just underserved on the clinician side of things, right. It's underserved very much on the consumer side, like there aren't enough speech language pathologists, if you have a situation that you are just dedicated to finding somebody to help with you privately, like outside of a school or hospital setting, there's not that many options. And so you've really created this incredible ripple effect with the amount of people that you help, who can then in turn, help more people who are in need of services. And so what do you think are some of the biggest challenges I know you and I have brainstormed this a lot behind the scenes of getting people who are clinicians who might have master's degrees in clinical work to think like an entrepreneur or even consider entrepreneurship.
Jena 04:30
A challenge to be honest with it, like when people talk about different markets, right, I fully realized that I am in a market that is harder to sell in than say weight loss or relationships or whatever. I mean, very technically my offer is a make money offer. Right? So I'm teaching people how to make money. But the problem is, is that clinicians like are not openly driven by money, right? They're like helping and so it has been a little bit challenging to help my market understand, like, the whole concept of getting a return on investment, very foreign to them, right. So they can see this as like a great opportunity. But the other problem is, is that there's a lot of self doubt, there's a lot of imposter syndrome, there's a lot of, well, I'm not a business person. So how can I be successful in a business? Right? So I'm constantly trying to, you know, remind people that, you know, before you became a speech or occupational therapist, like you didn't know how to do that, you learned how to do that, like, you can learn how to be a business person. And you can be a wonderful business person, right?
Jena 05:40
You can be a business person with a heart of gold, who's really out there in the world, helping people, it doesn't mean that you're greedy, or that you're, you know, any of those negative connotations that sometimes my audience has. And so that's been a little bit of a challenge is to get people to think outside of the box, in order, choosing a different path. Another market that I think thinks better about this is psychologists, right, so about 50% of psychologists are in private practice. And I know whenever I meet a psychologist, I kind of assumed that they're in private, right. And so the path to private practice is a lot clearer in the mental health professions. But it's not as clear in physical therapy, too. There's much more physical therapists who have private practices, but speech and occupational therapy, they're not there yet. And so I'm happy to be the one that is trying to bring this opportunity to the speech and occupational therapy market.
Laura 06:39
It's so good. And I love that you were saying that they're not motivated by money, because I think for some people, you would consider that to be like an honorable thing, right? To a degree, it's always about the money, right? Like, as Jerry Maguire would say, it's always about the money. It's, you know, it's always about how much money am I making right now? How much money could I make? Is it worth the risk of leaving the safe and secure thing, where maybe I'm not I don't the lifestyle that I would desire, maybe I'm not even helping as many people as I was like, but it's giving me a sense of security, that is maybe kind of deep down conflicting with my higher calling, but ultimately makes it difficult for me to think outside of this path that's been predetermined for me, right? So I'm curious, like, how do you help people be motivated by that kind of higher calling, when it's so easy for them to be like, gosh, that sounds like a really good idea. But like, I could, I could have a pension.
Jena 07:42
Yeah, and I hear that a lot. Right. And so, but what I try to remind people is it's a really about control, right? So one of the things that happens with our professions is that, you know, it's, air quotes, good job, like, we're always on, you know, whether it's money magazine, or Forbes or whoever have like the top professions, right? We're always like the number three or four best healthcare professions, right. And so we have a pretty good starting salary and a lot of job security. But what you sacrifice is any kind of upward mobility, right? So most people can start at, you know, $50,000- $60,000 a year, but there's almost no way to get any more than that. So you could be working for 20 years and 30 years, and the maximum salary you would ever get is like 70,000 a year. Now, we know that also my professions are my profession, and OT two are mostly women.
Jena 08:41
A lot of women who have families, people who have houses, essentially, people have expenses. And so their, you know, expenses are increasing, but their salaries aren't. And so
I'm also helping them kind of understand that that's a problem that that waiting to make more money is like, not I think not a good solution. I one of my mantras or whatever is to create, don't wait for opportunities. And so I'm constantly trying to help people understand and the way that I teach people to do private practices is to start on the side of your job, you actually don't have to quit your job in order to start a private practice, you can start your private practice and still have your you know, steady pay and benefits until you're ready to leave. So I really try to make this a lot less scary for my people who can be scared of new things and have what they might perceive as risks. But, you know, the people who've been through my programs and who I've helped report feeling overwhelmingly better like in their life in their career, that sense of fulfillment, the ability to earn more money to go on vacations, take their kids to Disney World. You know that people are going to Vegas and I don't know buying crazy things like they're painting their house or like enrolling their kids in ballet. Right. So those are the kinds of things that I attempt to talk to my people about who are worried about, you know, starting a business when really they think of themselves as a healthcare provider.
Laura 10:11
Yeah, not a lot of speech language pathologists going wild after getting their first client buying a Porsche.
Jena 10:17
No, no, there's no pictures of me with Lambos. Or traditional internet marketing people who do that I would do better to have a picture of someone with a minivan. Yeah. So anyway.
Laura 10:29
I think you had that in your ads for a while. I think you've had your family like in a minivan getting ice cream or something like that. Oh, my gosh, love it. I'm curious, too. We've been thinking about like, their journey, right? We've been thinking about, okay, so they start and then they grow? What are what are some of the considerations that you have had to think about when creating this ascension plan, like, so they start with private practice, when they're with you? And then we try to help them learn how to grow their private practice? And take that next step? Like, what are some of the ways in which you think about that process for your people?
Jena 11:13
Yeah, that's a good question. I can't remember this is before we started recording, or recording or after, but some of my people are like, turtles, right? Like move, they move fairly slowly, right? These are high Fact Finder type people. For those of you who are familiar with the Colby, I'm a 10, QuickStart. So the idea of fact finding is like completely foreign to me. But nonetheless, some of my people move a bit slowly. And one of the reasons why is they've got a lot of stuff going on, like again, many of them have families, they've got other jobs, so they may not be able to move as quickly. But there's been an interesting shift in the last couple
years, I've always talked about this idea of starting your private practice on the side. And I still believe that that is the best way to start. And when I first started teaching people how to do this, that's what the preference was, most people just wanted to earn, like a side hustle some side income and keep a small private practice. Over the last two years, and especially with COVID people are done in the school system, they are done in hospitals. And so they're actually looking to go full time in their private practice and grow it and hire people and have, you know, physical brick and mortar locations, you know, maybe even more than one. And so there has definitely been a shift from having just like a smaller business to growing a larger one. So my primary offer has always been our programs called the start your private practice program. And we've recently introduced the Grow Your private practice program, which is, which is our ascension product for people who are looking to grow. So it has been a little challenging thinking about when are people done starting? And when are they ready to grow?
Jena 12:49
But nonetheless, we kind of think of that as like, When do people want to go full time in their practice? When did they want to accelerate the amount of clients that they're seeing, because as we know, if you have more clients, at some point, you're going to need to hire people, right. And so that's really what those that program is designed to do is to help with that next phase of private practice growth and of the private practice journey.
Laura 13:12
Yeah, so good. And that's a lot of the work that we've done together. So I'm curious, what made you decide to reach out to me the first time so we'll start with how do we get working together? And then we'll begin to discuss some of the work that we've done together as well.
Jena 13:28
Absolutely. So you were recommended by a friend. And I remember the very first thing I did was I listened to your podcast, ironically, I got your name. And I'm like, Well, let me let me you know, check out this this woman's podcast, and I started listening. And I went back to the very first episodes, and what I what I could hear well, I know that you would position yourself as someone who worked with people who had businesses like that a million dollars or more. And at the time that I called you, I was right there, right? That's exactly where I was. And so I was like, Okay, check that box. Like I'm, I'm ready for Laura. But I remember that, you know, there's so many programs, and I'm the kind of person who's bought all the programs, like if you looked at my bookmark of courses, I've bought them all, believe me, literally bought them all. But most of those programs help you get to your first six figures or your first 10k months. And it was or they promised to get you to a million dollars, but that's a lot harder. But I wasn't able to have a mentor who helped me get to that first million dollars. And I was really important to me that she helped me make a plan and that I could just couldn't see how to get there. Right. Like I knew that I had a good product, but I couldn't I couldn't see the path and I couldn't see the plant. And
once I got to a million dollars first of all, it was awesome. It felt incredible, right? It was very excited about it. But then it's almost like I got halfway up the mountain right? I thought I was going up the full mountain but really I only got halfway or even less than halfway for being honest.
Jena 14:58
But I got to landing on the mountain. And she was kind of like, bye, I you to your goal. And I looked around and I was like, Oh my gosh, how do I keep going like who is there to help for the next phase of business growth, and it was perfect timing, like divine intervention that someone gave me your name. And so that's, that's why I contacted you, honestly, was to help me get to the next level. Because as a visionary, sometimes I think I still struggle with vision, which is weird, but it's true. It's not really the vision I had the vision, it's the plan. And so that's one of the things that you are really good at, is helping make the plan and then figuring out how to back into that plan. And so you were doing great things together, right? You've really helped my business grow a lot, but that is why I contacted you initially.
Laura 15:51
Yeah. Okay. That's so good. And that's so interesting. I remember you saying that. You had read the book, Who Not How and you said to me recently, you were my who? And I was like, really? Oh, I'm so glad. But I think that explains that a little bit more of like, what gap you were looking to fill within your company. And what didn't for you? What are some of the highlights of us working together?
Jena 16:13
Oh, my gosh, there's so many highlights, y'all. I could go on for about this. But I think one of the highlights, I guess I can share two highlights. So one of the main highlights is really thinking about having you helped me make that plan, right? And like the how to back into the plan, right? So part of it is like, where are you going, but it's how you're going to get there strategically, versus in some sort of chaotic way. The other thing that I think that you do really well is honestly helped me focus, right? Like I'm, I'm a visionary entrepreneur, I also have ADD, I come up with shiny objects all the time. And Laura does such a great job of helping me focus on like, what is going to actually move the needle. And I just thought of actually really good third thing, which is this idea of just not reinventing the wheel every time, but really looking at what worked and what didn't work about, you know, a launch or a promotion or whatever. And tweaking that, versus what my natural inclination is to do is just to start over, right, if I feel like a webinar didn't convert as well as it could, I'm like, Okay, well, that was terrible. Like, I'm going to make a new webinar. And I can't tell you how many times I have made new webinars, only two at the last minute, just deliver my same old webinar that just continues to do really well. Right. But you, you really helped me focus. And truly, it's so cliche, but like really work smarter, versus working harder.
Laura 17:44
So awesome to hear. And I know we've worked on your messaging a lot, too. I think probably a lot of listeners could benefit from that. Because when you're thinking about your messaging, you're so close to it, it's so hard. And the go to for many people. I mean, I'm working right now with a client, who's already grown and sold like a $50 million business. And it's still something that I think is so common, no matter what level of business you're in, is to lead with the functional benefits, right? To lead with the, with, with the things with the container with the bullet points, like, as many times as we hear it, it's just we catch ourselves doing it, because it's the more tangible way to lead with our marketing. And we've really flipped a lot we've had to dig into your people and like their mindset, right when it comes to their motivation.
Jena 18:37
Yeah, but one of the things I'll say, Laura, that is constantly impressive to me about you is, you know, you're not a speech pathologist. Right? You may be you know, a couple but like, just being part of hearing like in our team meetings and everything else like you your voice, you can do a very authentic messaging in the voice of a speech pathologist, or how I should talk to people. And it's been constantly impressive, because I know that you work with a lot of different types of clients, different industries. But y'all when all of a sudden Laura starts talking to my market, I am just writing stuff down. I'm like, Oh my gosh, I got to say that, I got to say that, right? Because you just speak so naturally and from the heart as to exactly what they need to hear to have that that mindset transformation, and feel comfortable moving forward with a sales decision, right? But sometimes you're absolutely right, I'm so close to it, that sometimes I lose track of how to talk to my people and like you consistently nail it. And that has been really helpful just to have an outsider opinion too, about like, I don't know how to talk to people, but for you're really good at messaging, and you're the words that come out of her mouth sound exactly like the language that most people use, and more importantly, how they need to hear the message.
Laura 19:54
Oh, that's so nice to hear. I love hearing that. And I think what I try to encourage when people are learning to consulting is to tap into your empathy, you know, to tap into your intuition. And only take clients that you believe in their product, because you can't fake that like that will end up catching up with you. And for all of my clients, they offer such different things. But I'm, I'm so passionate about what they deliver, that you can tap into that deeper place in the marketing into that intuitive, empathetic place to make the powerful connection to help them realize what's possible. And I think for your people, while my children haven't needed speech language pathology services, they've needed other kinds of services like specialized OT, and I think about the parents, right, when I when we are doing a lot of the work together. I can, and I think anybody who's listening can do that with marketing, right? It's like, think about the person
that you know, think about the neighbor, the friend, the relative, maybe it's you or your own children, or if you're not a parent, a friend's child, and what you would want for them, right? Like, what type of experience you would want for them? And how can you help the person in front of you experience a transformation that will then go on to have the ripple effect to other people in the community in the world. And I'm such a believer in women owned business. And I think that, that if there's anybody who's going to be changing the world for the better, it's women, and the really cool guys that get it.
Laura 21:29
I have a couple of those as clients too. But I think, you know, that person, that speech language pathologist who's maybe in a school or in a hospital and their talents are underutilized, and their time is being taken up by admin work. And not that we shouldn't have speech language pathologists in schools and hospitals. But you know, can we also make them available to the general public, for people who have needs and may particularly may have experienced some backwards movement during the pandemic, in terms of social emotional skills or speech skills. And there's so much need out there. And for any speech language pathologist to think that they don't have what it takes to meet that need, I just want to flip that script so badly. And I think it's like where that comes from? It comes from that deep empathy.
Jena 22:22
Yeah, and I think one of the other things that really sets Laura apart from other people is just that you have a really nice feminine touch, really nice, feminine energy, but also with that sales background and that marketing background that you can, you know, talk to people in an empathetic way, but also in a way that helps people move forward comfortably, right. I mean, I think that the whole Internet Marketing Land is like, dominated by these really burly marketers, and I've bought all of their programs to and then I try to figure out how to feminize the messaging. And you know, although I'm a woman, and my market is women, sometimes I still kind of get stuck thinking about like, oh, but like, that's how the burly marketer guys would say it. And so anyway, so Laura is just really good at, you know, having a really feminine energy, which, you know, my market is, you know, 97% female. So, they need to be talked to in a way that really makes sense and is empathetic and caring, but also that helps them make a decision one way or the other. Right.
Laura 23:22
You know, it's really interesting you say that, because I think we could use fear based messaging with your market, and it would work. I think that because they are rule followers, because they're protocol people, if you basically told them that the path that they were on was scary and hard, and that you had a path that was less scary and easier, they would convert, but I don't think that they would they, I don't think there would be longevity to that decision. I think what would happen is that they would convert out of fear, and then realize this path is
really scary and hard to and they wouldn't, they wouldn't go the distance that we need them to go in order for them to have the impact in the world that we know is possible. I think, by telling them what is possible by helping them understand the positive future that they can expect by making this decision and also being honest about the pieces that may be challenging so that they're not surprised when they get there.
Laura 24:22
Yes, it benefits your business, right? Because then you have better lifetime customer value, then you have better stick rate with your programs, you've better completion rate, like all of that. But ultimately, then we're also going to have a better chance at helping them at what it is that we want them to do, which is to open a private practice. Hire other speech language pathologists fill up their calendar, open a second location and start helping kids who aren't getting served and adults too. I know we talked about pediatrics a lot. But you didn't come from pediatrics you came from the hospital setting so helping anybody helping you know, people who have been through a stroke or through really difficult health situations, making sure that they always have that private option. I think it's really, really important. Because anybody who has gone through the system with a health issue knows that you're going to get a certain level of care when you are a volume patient. And you're going to get a specialized level of care when you find that right and perfect private practitioner. And that's what we want to help more people be able to do.
Jena 25:35
Yes, another thing I can touch on briefly has to do with like, level of market sophistication. Like I can't remember who it is who has like the five stages of market sophistication. Yeah, but my people are at the lowest Yes. So the analogy that they always use is like with the with the diet world, like you know, lose weight. That's would be like level one, right? Like, level two is like lose weight with exercise, or like whatever, like you have to make it more and more specific. And then the highest level is like, insane, right? Lose weight with exercise in two weeks, only eating pizza, blah, blah, blah, right? But like people really can just be like, literally the name of my program is start your private practice. That's what or webinars when I do webinars, and sometimes I do automated webinars, like people, I don't pretend that they're live, right. But people sometimes think they're live. And they'll message me like, Oh, my goodness, John, I have to go to the bathroom. Right? So it's like, you can leave, it's not real. But you know what I mean? Like, it's kind of interesting about this whole level of market sophistication in terms of communicating to my audience. And I think that's something else that Laura has really helped me do.
Laura 26:40
Yeah, I would say that's a pro and a con, right, because I think from a pro perspective, they're not tired of challenges. They're not tired of webinars, they're not fatigued by them, they don't
necessarily know what they are, or they haven't signed up from them before. Right. So that is one side of it. And then the con, as you had said, is that you've got to meet them where they are, and take them along the path. And I think that's also something that you do really well, we came into working together, you doing that really well. And then we've honed that in even more. But I think a lot of times people might try to offer something at like six or $10,000, when there's very low market sophistication, and they struggle with their conversion rates. Because it's like you're trying to take them from one, zero to 60, with either your free content or right away within the program. And it's a lot to ask a person to get caught up so quickly, so that they can get an ROI within a period of time that's reasonable for them. So what I love is that you've, you have a very reasonably priced entry level program, that they can easily get an ROI with one or two clients. And we map that out, we talk about it. And now we're getting even better at letting them know when they're not ready for the next program and what that can help them do and what the ROI opportunity is for that. And for anyone listening that doesn't have a business opportunity program, ROI can be anything, it can be the way that you feel about your health or your wellness, your relationships or anything like that. But the but the being able to quantify that, even if it feels slightly intangible, and communicate how what to expect is actually one of the best things we can do for our marketing. And you had done that already when we started working together.
Jena 28:26
Yeah, but you I mean, we've done so much since we've been working together. Right. So I mean, I really came in to working with Laura just again, right at that million dollar level. And I remember a previous program that I did same thing I came in right at whatever the their benchmark was, I was, you know, right kind of there. But having Laura, you know, working with us has helped we've accelerated our revenue, like crazy. And that feels so good, right? Like it feels so good, because, well, I'll say my Director of Operations, shout out to Carolyn, is about to go out on maternity leave. And so in the second half of this year, we're actually not doing anything new. Everything that we're doing from now at the time of this recording is July, through the end of the year are all like launches and offers and events that we have done in the past. And Laura has helped us tweak them. And that feels so good from just like an energy point of view from a team point of view. I just come up with new stuff all the time. And like I was giving myself whiplash, I was giving my whiplash. It was terrible to be able to sit with your team at our midway meeting, which we did a couple weeks ago at the beginning in July and tell them that that we are on track for our financial goals. We did an awesome job the first half of the year, and that the second half of the year would be the same right that we were going to do the same things we're going to do them better. And we the expectation is that we will double what we achieved in the first half of the year. The only thing different we're doing is that we're presenting it in a conference, we're going to do an in person conference. And that's a new thing that we're doing other than that everything are things we've already done and refining.
And I totally Laura, have you to think on that. Because old Jenna would have been like, what new stuff can we do next month?
Laura 30:17
That's so funny. You are so welcome. And there may be a time for that, right? There may be a time for new products and programs and some of my clients, we're working on that. And it's just like this. It's just kind of knowing the stage of business that you're in and what's happening for your team. It's really funny. I have a client that often says to me, Laura, I love that you're, I pretty much hire you to remind me what it is that I said that I wanted. Yeah, that's, that's your that's been your role. And I think as an entrepreneur, like I'm one of those people that if you take the integrator on, you know, visionary quiz, I'm like, down the middle. And I can flip between the two sides, I can see the visionary and there's a piece of me that's a huge visionary. And then there's a piece of me that always thinks about well, how will this you know, how will this affect the business as well?
Jena 31:00
Oh, more super quick story on that. So the book Rocket Fuel has the quiz that, you know, the Lord is talking about. I was reading that book on an airplane on the way to a mastermind. And I got to the point with a quiz right and there's the visionary quiz first. And then there's the integrator quiz. And I did the visionary quiz. And I checked off all that three of like, the 70, or whatever things, and I literally started crying. It made me emotional, because a lot of the things that were in the book that you that I said yes to were all things, I thought that were bad things, right, like, like difficulty completing tasks, like bouncing around to different ideas, getting lost in trains of thought, never, I don't know, whatever. And I literally started crying because I thought, oh, my gosh, like, this is an everything I've thought that was wrong with me, are actually things that are right with me, and are things that are there good to be a business leader. And then I started reading the integrator quiz. And I got to the first five, and they were all noes. And I said, Well, what I'm not even going to finish reading
Jena 32:06
But anyway, it really was knowing yourself like that whole Know thyself thing makes such a difference. I remember when I turned 40 before, I'm 41 now, but before then, every year, I was like, going to learn something new I every year, I had this idea, I'm going to learn how to do Excel. I'm bad at spreadsheets, I'm going to learn how to do spreadsheets. And finally after that was literally on my to do list for years. I was like, Jenna, why that was a waste of time. That's not who you are. That's you don't care about that. And second, shout out to Carolyn. She's a spreadsheet queen, it's amazing. So reason for me to do spreadsheets, she does an amazing job. She loves it. And like, you know, so that whole Know thyself thing, stay in your zone of genius. And so I'm now trying to do that. I'm trying to have my team do that. And I've hired Laura in a roll where she you know, she's a consultant, and she can stay in her zone of
genius for my company. And that just feels so good. And referenced earlier to the book, who not how if you haven't read that book, Dan Sullivan, you have to read it. It's fantastic.
Jena 33:16
But yes, Laura is one of my whose, right? Carolyn is one of my whose I recently started going to the caring about my health. And so I'm going to a gym and I have a nutritionist. They are also who's in my life, and it has made a huge difference.
Laura 33:31
And your pickleball friends are your whose.
Jena 33:33
Yes, pickleball friends, yes, I'm one of these younger people who love pickleball, who play with all older people who I absolutely adore. And a lot of times they're better than me. And it's great.
Laura 33:44
Yes, we have lots of like tennis versus pickleball jokes, inside jokes on our team meetings. So it's been such an amazing chat with you. I know that so many people are just going to get so much of this conversation. Many of the listeners are much like you they're selling to a similar type of market, whether it's teachers or healthcare providers, and just getting insight on how you approach your business I think is so helpful and then also us working together. I really appreciate you sharing your experience it means so much to me. So if people want to connect with you what is the best way for them to get in touch.
Jena 34:17
So the best way to get in touch is Instagram I'm at independent clinician. I do also have a podcast so since this is a podcast and clearly you're a podcast listener if you wanted to check out the private practice success stories podcast comm give me a listen, but mostly Instagram at independent clinician.
Laura 34:34
Awesome. Thank you so much, Jenna for being here. I really appreciate it.
Jena 34:37
Thank you for having me and thank you for helping me with my business.
Laura 34:40
Oh my gosh, my pleasure.
Laura 34:44
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The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.