The Truth About Building Your Brand With Two Simple Questions
Do you find it difficult to attract the RIGHT people to your company?
Every day, consumers are bombarded with advertisements that, in many cases, all look and sound the same.
And without intentionally standing out, it’s super easy to blend in and attract the wrong people!
The truth is that when you create a brand that's rooted in shared values, you create an environment that's MAGNETIC.
Learn how to do this TODAY by answering two very simple questions:
WHAT DO YOU STAND FOR?
You need to stop and ask yourself: What values do I want my company to stand for? What kind of transformation do I want my company to provide consumers? What impact do I want my company to have in the world?
The answers to these questions may go well beyond the product or services that you provide. However, it’s the values that you stand for that will create a personal experience for them.
Sharing your values as a brand helps attract like-minded people to your brand. It’s this shared value experience that takes your clients from the pain they feel to a place of transformation, all thanks to what your brand does for them.
It’s the thing that goes deeper and has more meaning, that represents your mission when it comes to what good or service you’re offering.
WHAT ARE YOU AGAINST?
As you struggle with answering the first question, you may find that things you don’t want to be attached to your brand keep bubbling up. It might remind you of things that drive you crazy when it comes to what you see with other brands. You can use this to also attract your audience.
A great example of using what you’re against to attract your audience is Apple’s “Think Different” campaign. Railing against the typical consumer’s personal computer experience, Apple challenged consumers to “Think Different.” When choosing a PC, Apple wanted you to think outside of the box.
By using cultural icons like Albert Einstein, Pablo Picasso, and Amelia Earhart, Apple showed examples of people who didn’t follow the status quo. It showed Apple was against the same old, same old when it came to computers, and it presented its product as innovative and revolutionary.
In my own company, I hate the message that being an entrepreneur is all about the hustle. I believe that if you work on your brand with a great strategy and systems and processes in place, you don’t have to “hustle” to be a successful entrepreneur. The audience I’ve attracted and people I work with tend to be people who want to find joy and spread joy through their entrepreneurial work.
Answering these two questions for your brand will help you immensely when it comes to attracting your right audience. Using your answers to build your strategy and marketing will help you reach those people who are like-minded, have similar values, and care about the transformation your product or service offers. Marketing and sales will become that much easier.
