Social Media Trends to Scale Your Business in 2020

It’s not going anywhere, this social media thing. 

In fact, we now find ourselves living in an unprecedented time of relying on social media to connect with family and friends we aren’t able to see in person as well as news and information about what is rapidly changing in our world today. Trends in social media that were predicted for 2020 have exploded in ways no one saw coming just a few short months ago. 

What does that mean for you? It means that this unprecedented rise in social media use can and should play a role in your next steps with your brand. Anyone looking to expand their brand cannot overestimate the importance of a social media marketing strategy as part of their overall plan, especially now. 

A quick Google search of social media trends in 2020 will back us up on that. Social media is one of the most effective ways to make your ideal audience aware of your brand and how it can benefit their lives. There is no better time for you to create a two-way relationship with your audience as they seek out connection online. It’s crucial for you to create authentic content that will reach your audience and solidify trust and relationships. 

With its huge importance to your marketing strategy, you may be wondering where even to begin. What social media marketing tips are going to help your brand jump to the front of the line in a crowded marketplace? How do you begin to cultivate a solid relationship with your audience that has the right message of hope and confidence?

We’re glad you’re here because we know exactly how to help you make that happen. We’ve done the hard part for you. We’ve not only used our own extensive marketing experience, but we also have combed through all the social media marketing statistics to create a map for you as you begin to navigate your way through this corner of the marketplace.

And it all begins with you. All of the social media marketing techniques we lay out can’t do anything for you unless you know your brand—what it stands for and what its goals are—and you find ways to communicate that with an authentic voice through the power of social media. 

You need to know this inside and out in order to create a who behind your brand instead of a what. That authenticity is what your audience is looking for, and when that’s established, all of your other social media marketing techniques will begin to fall in line easily.

Want more information on how to create a social media marketing campaign that will highlight the you in your brand while communicating everything you want it to? 

Download our FREE guide, “Social Strategy During Uncertainty” to learn more about the 10 techniques you can put into action easily that will result in the growth and conversions you have been dreaming about