Why Becoming Certified as a Frank Kern SANDOR Consultant is One of the Best Investments I Ever Made

As someone who heavily invested in my own professional development in the past, I recently found myself searching for an educational program that would provide me with more of a toolkit rather than the rote step-by-step process so frequently offered by marketing ‘gurus.’ 

I was looking for an opportunity for people like myself, experienced in professional services, who wanted to cultivate a particular direct response skillset to help clients realize the single, best opportunity for their companies and make the most amount of money in the shortest period of time.  

So I was delighted when I found Frank Kern’s program and became a certified SANDOR consultant. It’s one of the best investments I have ever made, not just in my own practice but in my clients’ success. 

What’s so Great About Frank Kern?

Frank Kern is a perhaps the most well-known direct response internet marketing consultant, and is the creator of Behavioral Dynamic Response, which is an automated marketing method that speeds up the sales cycle by customizing messages based on a prospect’s behavior. 

Frank is very generous in his certification program, sharing everything he knows as well as the skills he has developed over years of experience to nurture his own private client base. He has helped incredibly successful brands like Brooke Castillo of the Life Coach School generate tens of millions of dollars using the direct response programs, tools, and strategies he has developed.

Becoming a certified SANDOR consultant has been an incredible investment. One of the reasons I love Frank’s program so much is because it functions as a tool kit versus a process. 

As a Frank Kern consultant, I can go into companies and identify where the gaps are and opportunities for improvement using the tool kit in a way that makes the most sense for the client rather than applying a one-size-fits-all step-by-step process. In most cases, this means asking questions like, “what is the client’s best opportunity and what is the lowest-hanging fruit?”, and “what is the least expensive customer acquisition strategy available?” I then apply components of the toolkit to achieve the desired outcome. 

With this program, it has been fascinating to learn how Frank thinks about problems and about making money through advertising. Understanding the ways in which he has rolled out campaigns for his clients has been invaluable. And I’ve learned how important it is to help my clients see the forest for the trees when they’re just way too close to the problem to see a solution.  

The Missing Piece

For the past several years I’ve grown a brand strategy consultancy working with some of the fastest and best growing brands in the country, particularly consumer brands that are lifestyle-focused. And I have used my extensive experience in the small business space to help companies on the B2B side who market to and serve small business owners. 

As a brand strategist, I love the creative component of the process and am, intuitively, very good at it. I had spent 15 years developing this skill but was also aware that something was missing--- which was the monetization of the brand strategy work. I couldn’t quantify or determine results because, while branding has long term benefits, it’s an abstract concept and difficult to measure. 

I became a Frank Kern certified consultant because I knew if I could become a stronger direct response marketer in addition to being a world-class brand strategist, I could take the messaging, value proposition and points of differentiation I was so good at creating in the visual communications piece and incorporate it into something that very quickly made money for my clients. 

Big Results

I immediately saw results for my clients as they experienced huge growth in their businesses and breakthroughs in areas they never before had. We were able to develop marketing programs that scaled and produced results in a very short period of time. Things that previously took years to do now only took several months. 

One of the most important things I learned in Frank Kern’s program is the importance of focus. Because my background is in the creative arena and I love the creative thinking process, before I became a certified SANDOR consultant, I often defaulted to what I already knew and had experienced when it came to recommendations for how to grow a business using marketing.

Now I ask my clients what we can focus on over time because testing and tweaking strategies is the best way to make topline revenue grow in multiples and also sends the most amount of money down to the net profit line. 

Today I’m a brand strategist with a key skill set around creating profitability for my clients with the unique recommendation that they shorten the amount of time they spend on brand strategy. So much of what I learned from Frank is around being able to test the messaging, value proposition, and points of differentiation using paid media. 

When I go into a new company, I make sure they have a strong brand with clear messaging, and that they know who their target avatar is. I identify those things as quickly as possible so I can then go right to a direct response marketing strategy. It has completely changed the way I work. 

The Oldest Trick In The Book

My consulting services are now one of the easiest things to sell because when I get on a call with a client I just have to ask them a few questions and they come to the conclusion that they’re going to make a lot more money with me than without. 

Frank recommends his certified consultants use ‘the oldest trick in the book,’ which is actually helping people. You show people you can help them by actually helping them. I love the integrity around that philosophy and it’s a great fit with my own values and the way I choose to do business. In fact, if I’m not confident I can help a client see a return on their investment in a fairly short period of time, I will turn them down. 

If you’d like to learn more about my skills as a Frank Kern certified SANDOR consultant, please let me know. Use this form-- I’d love to set up a time to talk!