It’s frustrating to know that you’re not communicating your message effectively to the people who need to hear it most. You want the kind of customers you can build long-term relationships with … the kind who come back to you again and again, and who spread the word and help you grow your business!
At JoyBrand Creative, we help you develop brand strategies and creative content that develops trust and drives people to action. We specialize in getting your best-fit customer to the next step of engagement with your business, and have extensive experience in making that happen.
How Does it Work? Easy.
We offer three distinct Joybrand Services:
Customized brand solutions
JoyBrand Platform. Our signature brand strategy, storytelling and messaging process, The JoyBrand Platform process helps you identify the brand identity, stories and key messages you need to connect with your ideal audience. This service is perfect for businesses that need clarity on how to consistently communicate a strong brand message across their marketing and sales channels.
JoyBrand Leadflow. An intensive analyzes who you are attracting with your current messaging and develops a set of content recommendations to attract more qualified leads. Starting with a comprehensive evaluation of your marketing, positioning, and lead tracking, we provide a customized lead flow solution you can use on an ongoing basis to attract your best-fit client.
Joybrand Retention Mapping. So many companies do a great job getting their customers in the door, but struggle with retaining them, leaving hundreds of thousands of dollars on the table. We identify where clients lose confidence and trust in your offer, create solutions for those gaps and develop programs to maximize long-term retention with your brand.
monthly content solutions
JoyBrand Content: Team up with JoyBrand for your ongoing email communications, employee or other communications by email. We are pros at the creation of drool-worthy opt-in offers and high-converting nurture sales funnels that are designed to convert your best-fit client. Our monthly, done-for-you content packages are customized for your brand and audience. As part of our content marketing services, you will receive an ongoing editorial calendar mapping out recommended monthly communications.
JoyBrand Social Campaigns: Custom, done-for-you social and seasonal marketing campaigns leveraging the messaging based on your unique brand platform. Social and seasonal campaign kits are delivered ahead of each season so that they can be deployed with a consistent sent of visuals and copy that reflect the brand. Campaigns may be tied to brand-building or promotional efforts and can include creation of digital communication sequences.
1 HOUR SESSION
Not ready for full service branding quite yet? Whether you’re just getting started with your business or you’re ready to level-up your brand, getting the right feedback can be the exact solution you need. During our one-hour JoyBrand Mentoring session, come ready with all your branding questions.
• COO & OPERATING PARTNER, FRANWORTH
• FORMER CEO, PURE BARRE
It has been a blessing working with Laura across three brands - she delivered a brand essence and manifesto leveraging focus groups and facilitation, membership conversion tools and partnering with me on a corporate strategy project. Laura has a rare combination of true operational experience coupled with excellent communication and facilitation skills and the ability to deliver practical tools in short order. Laura is that unique leader who converts insights and intent to practical and useful tools and programs.
• Founder & CEO, CITYROW
Laura truly understood our value for the customer journey and was able to help us identify how to optimize the client experience - it’s rare to find someone who can do both!
• President, The Lash Lounge
• Former President, Molly Maids
Laura is an exceptional thought-partner, innovator and communicator. She asks the right questions to deliver her best work and exceed her clients expectations!
Laura has completed the EOS/Traction online facilitation training, Building A Storybrand, Ask Methodology, Facebook Page Strategies and Tribe Online Membership Coursework.