#53: Why You Should Be on Clubhouse
Do you want to hang out with the big names in marketing online and have intellectual discussions?
Join the club.
Clubhouse is a new social media platform that is an invite-only, audio only, 24/7 live chat room.
When there is a new app or platform emerging, I am always the first to explore it so I can help my clients better understand it.
Listen in to hear some of my tips to make the most of clubhouse like:
How often you need to participate
What not to forget so you’re prepared
How to continue the conversation and keep connecting with others afterward
If you’re not already on Clubhouse, I suggest you get on it ASAP! It is invite-only, but don’t let that stop you. Sign up for the waitlist and chances are, someone you know will let you in!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Listen to the Show:
Laura (00:03):
So here's the challenge: so many entrepreneurs dream of leading a life of impact by creating a multimillion dollar brand, but only a tiny percentage of businesses actually scale to that point. On this podcast, we speak openly authentically about what it takes to scale your business. Following the journeys of innovators, disruptors, experts, and leaders, looking at the behind the scenes of their most challenging moments and greatest lessons learned. My name is Laura Meyer. And I'm your host. I'm a serial entrepreneur, wife and mom to three. I love talking all things business, especially digging into the mindset and strategies of scaling joyfully to the multi-million dollar mark and beyond. Let's go!
(00:41):
If you've been paying attention in the news or social media at all recently, you know, that everybody's talking about Clubhouse, Elon Musk was on Clubhouse just the other night and he answered some really tough questions. And for days afterwards, there was more and more discussions taking place with high-level leaders on actually analyzing what he said, because nobody has a recording of it, which is one of the really most interesting components of Clubhouse. So what is it? Should you be on it? So many of my clients, many of you are asking me, should I be on Clubhouse? And I wanted to record a podcast episode, just letting you know what I think of the platform so far and what you should be doing if you were considering getting onto it.
(01:31):
So it's this latest social media platform that has completely exploded onto the scene. And really the frenzy picked up between Christmas and new year's. That's when I joined and I actually wondered myself, like what would happen when the world resumed daily life after the holidays? Like, are people still going to be hanging out on Clubhouse? And I was in a room moderating a room this past weekend that Grant Cardone showed up and hung out for like a half hour, just with us all in the moderator panel together. And I remember thinking like, is this going to continue? Are these big names with big schedules and big businesses going to keep coming into Clubhouse and spending more and more time there is that what's actually going to happen. So I'm going to share with you in this podcast episode, just my predictions. And I know with so many of you, you've got work school, running households, and I have to tell you, this app is a total time suck.
(02:31):
I'm also going to share with you why that's not a bad thing. So I considered myself to be very much a scientist of marketing. If there's a new app taking off, I want to be there. I want to be the first to adapt to the platform so that I can speak intelligently to my clients when they ask me about it. So I've been going in there trying new things, trying to learn new ways, analyzing outcomes. It comes very naturally to me, it's something I enjoy doing. And so I leave room in my schedule intentionally for growth and creativity, that white space to innovate that I know so many of us entrepreneurs who are visionaries just completely feed off of, but once I started using that free time to learn Clubhouse, let's say I had to add additional creative time in for that specific pursuit because it is a total time suck.
(03:23):
But the one thing that we should all be paying attention to is that Clubhouse has lost exactly zero momentum in January. In fact, the platform currently boasts a $1 billion valuation and 183 investors on the recent cap table. If you know anything about investing, you know, that was an incredible amount of people on the cap table, on the capitalization table, which is the amount of people who invested personally in Clubhouse and a $1 billion valuation for a app that doesn't even have revenue yet. It's actually pretty exciting. And a lot of people were even saying that, that it was under-valued at a billion dollars. Isn't that crazy? So at this moment, Clubhouse has no pay to play no revenue, and it is entirely based on organic reach. There's no ads, there's no subscriptions, nothing, which if you're overwhelmed and feeling displaced by the things that are happening on more popular platforms, it's actually a breath of fresh air.
(04:35):
If you are advertising on Facebook or know anybody who is right now, you know, that ad accounts are getting shut down in huge waves by not even humans, but robots are doing it. Bots are doing it. And there's all of these theories about who's getting chosen and why. And they're even saying that if you're on a popular platform like click funnels, you could be targeted for getting your ad account shut down. So it's easy that Facebook is actually shutting down really great advertisers while Clubhouse is prioritizing organic reach. It is literally the perfect marketing storm for us marketing and advertising geeks. So eventually as with all platforms, Clubhouse will absolutely be paid to play. They've had to justify that billion dollar valuation and how that all shakes out is remains to be seen. And I have a few guesses, which I'm going to be highlighting in this episode.
(05:29):
And for now, the thing for you to know is that Clubhouse is a totally level playing field. And considering that some of the powerhouse names that I've mentioned before are currently hanging out in the app, that's really saying something. Over the holidays, there was a Saturday night, there was TD Jakes, Vanilla Ice, Brent Horowitz, whose a big time investor, all hanging out, talking about life. There are some pretty big names and some people that you probably haven't, you know, you're like, oh, that's right. What did happen to Vanilla Ice? And he's an, he's an entrepreneur now. So it's very interesting to see all of these different worlds colliding into one app. And it's really it saying something. So if you don't know anything about Clubhouse, it is essentially a 24 seven voice conference. No one can see you. They can only hear your voice and view a very small profile photo, which again, can feel like a welcome breath of fresh air and a break from the visual distractions of busier platforms like Facebook and Instagram.
(06:28):
You can jump in and out of rooms or create rooms were interesting topics are discussed and rising in popularity or subjects like health or mental wellness or diversity, global impact and spirituality. These are often buried topics on other platforms, but Clubhouse features these topics and welcomes them and the discussions around them to build an organic following, all you need to do is start discussions or join other discussions where you might know the moderator. So you're given an opportunity to speak. You can also raise your hand in certain rooms and come up. And the stronger the question, the more likely you are to get a reach with your message or what it is that you have to say, but there's a caveat to this, which I'll be chatting about in a minute. And so it's the thought leaders that voice intelligent well-spoken opinions that truly shine.
(07:20):
And that's actually what I love about Clubhouse. It is not what you look like. It's not how well you can shake your booty on the gram. It is all about you're intelligent, thoughtful questions. People who struggle with that struggle with the app. People who naturally have interesting things to say, or like participating in intelligent conversation, tend to like this app, Clubhouse rewards, brains, not beauty, which is so refreshing for so many of us. And obviously there's exceptions. Like in one of my first adventures on Clubhouse, I entered a room where I knew one of the moderators. He was quote unquote, a big name in the internet marketing space, a male influencer that is highly popular. And he and other fellow Clubhouses were bragging about money and ventures and material things. And I signed off when they began discussing about what they found unattractive about women.
(08:09):
And I was just like, see you never, but that's going to be anywhere, no matter what social media platform you join, they'll always be something like the above scenario. So the key is to be thoughtful in the rooms that you join and the people you follow. And I can't speak enough how important it is to get into this platform as early as possible. If you are somebody who has a social media following, or you rely on paid traffic, social media, Instagram, Google, Pinterest, YouTube. If you're somebody who uses those platforms to generate traffic, you want to get in as early as possible. And while it's still invite only because that will end in the next few months. Many people that speaking with are saying that they are thinking about Clubhouses in 90 day sprint before it opens up to the public in the spring.
(09:02):
So they are trying to get as much visibility as possible on Clubhouse, because it is going to be something for the masses. There will be a certain point in which it's no longer invite only. And that's why it's so helpful. If you run a business that depends on any type of traffic to get in there as early as possible, particularly for B2B, particularly for coaching consulting business, to business offerings of any kind, even to corporate there's corporate leaders in many of these rooms, you want to get on early. So to get the most out of Clubhouse, here's some following tips, carve out time that you will be dedicated to Clubhouse, whether it's an hour or two hours, if you're doing your laundry, washing the dishes, just say, during this time, every single day, I'm going to consistently show up. If you want to be seen in a room, you can ask a question, but be careful, if you overexplain your question by saying too much about your background and it looks like your grand standing, the moderator will shut you down.
(10:09):
So you want to have a very short sound bite before you ask the question. Hi, my name is Laura Meyer and I'm a growth strategist for seven figure female influencers, thought leaders and experts. I help them scale joyfully without sacrificing profits. And I have a quick question for you. It needs to be that succinct when you're asking question only if you are invited to introduce yourself first. So make sure you've got that sound bite before you ask the question, then people are thinking, Hmm, that's interesting. That person seems interesting. I'm going to click on their profile. The cool thing about your Clubhouse profiles, you can make it really long. If you want to look at mine, just go to Laura Meyer, to search Laura Meyer on Clubhouse, and you can see it, but I would recommend leading with your accomplishments or your business opportunity.
(10:57):
If you have a B2B offer a business to business offer, and then some fun facts, and then some ways in which people can get in touch with you, I would recommend that you connect Clubhouse bio to Instagram or Twitter, but not both. You can connect both, but I recommend that you connect one over the other, the place that you are on the most, because then people won't get into decision fatigue about which one to click on. They'll just click on the location where you are the most often and contact you there. A lot of times, what you'll find is people will follow up with you in your Instagram, DM or in Twitter as a result of the conversation that you're happening. And there's a lot of sales happening in the DMS from Clubhouse. And so you always want to say at the end of any conversation or statement, hey, if anybody connects with this, I'd love to hear from you direct message me on Instagram or wherever, wherever it is that you hang out.
(11:52):
You want to follow up with individuals who you might know, or you might have an acquaintanceship with who are moderating a room and tell them that you'll be joining them on a certain day. So you have a better chance to speak or just be seen. And a lot of times these are people that maybe you've seen once or twice around. And you're just looking to deepen the relationship, kind of like how Facebook was in the old days, right? When it wasn't quite as heavy on pay to play. And when groups weren't so, so crowded that it was really hard to make a connection. You want to make sure that your profile includes a freebie or a juicy offer. Even some of my friends are putting their Clubhouse notes in an opt-in page. So the thing about Clubhouses, it's not recorded, so you can't go and listen to our recording afterwards, it doesn't exist.
(12:37):
But if you have some takeaways or some notes, you can put that in an opt-in page and people can opt into those notes. And then that's a way that you can build your email list as a result of being on Clubhouse. Another really important tip is to buy your.club name. These will be pretty inexpensive right now at the time of recording. But what you want to do is after a couple months, if you go back, you're probably going to find that those handles are going to be very expensive. Those domains were very expensive. So for example, Laurameyer.club or joybrandcreative.club, whatever your business name is, or if you go by your personal brand, you want to buy the.club. Then you want to practice speaking on topics that you find interesting or knowledgeable about so that when it's your turn to shine, you really do.
(13:26):
There's been times where I was pulled up on stage by somebody. I knew I wasn't expecting it. And it's important to have your talking points, your soundbites, what you stand for, your intro all down solid because a lot of times that can happen very quickly. And it might be just because you're friends with somebody who's up on stage and you didn't even know that they were in the room. So if you're not currently on Clubhouse, those are just some tips on how to get started and maximize your time there. And if you're not there, it's okay. There's such a small fraction of users on it compared to what it will become. But if you have an interest in it, this is your chance to snag an invitation. And if you can do it and then start building your following, if also you were waiting for an invitation, don't wait, just go ahead and sign up.
(14:12):
Because a lot of times what happens is that somebody who's already on Clubhouse that, you know, sees that you're waiting for an invitation. We'll just let you in. That has happened to me multiple times in the last week or two. I see that somebody I know is waiting for an invitation, but they're signed up. They're on the waitlist. I hit a button, they get led in and it's great. And so don't wait for someone to invite you, be proactive and sign up. And no matter what you decide, whether you're going to join now or join later this platform, it shows no signs of slowing down and you'll want to have a well-established, organic reach before it goes out to the masses. So if this interests you at all, just go ahead and sign up for the waitlist, right on the Clubhouse app, you have to do it through the app in the app store.
(15:01):
And then if you can snag an invitation, definitely do it. And then some of those other tips that I recommended are just ways that you can optimize and that you can make the most out of being on Clubhouse. Personally, I have enjoyed this so much. I've made such great connections. It has increased my own visibility as somebody who's often behind the scenes of many of my clients that are very well known. And it has been such a fun conversation to, to hear different perspectives and ideas and experience the diversity of cultures and backgrounds. That is part of what makes Clubhouse awesome. So if you're on there, come find me, follow me, let me know in the Instagram DM, see how I did that. And I'll look forward to seeing you there
(15:52):
Hey there, before you head out, I want to let you know about a free new training I have right on a brand new website called yournextmillion.me. It's yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses, to the multi-million dollar mark and beyond. And I have to tell you, it is not what you think. So check it out yournextmillion.me. And if you loved this show, will you subscribe to it and share it with a friend or just say something nice about it to someone, you know? I'd really appreciate it so much. Thanks so much for being here and I'll see you next time.
The Scale with Joy podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires.