#156: The Best of Both Worlds: Combining Emotional Intelligence With AI Tools for Greater Results

What would life be like if you could combine emotional intelligence with AI tools? Could it revolutionize how we approach our work lives as well as enrich interpersonal relationships? With the rise in automation, machine learning and artificial intelligence (AI) solutions, there has never been a better time to explore these possibilities and harness their potential. This is especially true when factoring in the influence of emotionally intelligent communication strategies. As a result, understanding how to cope with change and leverage this powerful combination for greater success can help tackle many of today’s business challenges. By uniting these two worlds: Emotional Intelligence (EI) and AI Tools – organizations can see sustainable improvements in productivity and interpersonal communications that contribute towards achieving corporate objectives.

Understanding Emotional Intelligence and the Benefits it Brings to AI

Emotional intelligence is often associated with human beings, but it can be just as valuable for artificial intelligence. Developing machines that can understand and respond to emotions could revolutionize countless industries, from healthcare to marketing. By analyzing facial expressions, vocal tones, and other cues, AI could accurately interpret people's emotions and respond appropriately, whether it's offering comfort or making a sale. This technology has the potential to make interactions with machines more human-like and less frustrating, as well as improve our understanding of human emotions. In short, incorporating emotional intelligence into AI could lead to more empathetic and effective machines that truly understand the world around them.

How AI Can Help Improve Self-Awareness and Social Awareness

As we navigate through our complex lives, self-awareness and social awareness are two crucial skills to have. With the help of artificial intelligence, we can now enhance these skills to become better versions of ourselves. AI-powered apps and tools can provide us with objective feedback on our behavior, personality traits, and communication styles. This feedback can give us a clearer understanding of our strengths, weaknesses, and areas we need to work on. By utilizing AI to improve our self-awareness, we can make better decisions, set achievable goals, and increase our confidence. Additionally, AI can also help us improve our social awareness by analyzing our social interactions, detecting emotional cues, and providing us with tools to improve our communication skills. With these advancements in AI, we have the opportunity to become more self-aware and socially aware, which can lead to a more fulfilling and successful life.

Exploring the Relationship between EQ and AI

In today's technologically advanced world, artificial intelligence (AI) has become a crucial component of many industries, helping to automate processes and improve efficiency. However, as AI continues to advance, it's important to also consider emotional intelligence (EQ) and how it relates to this evolving technology. While machines may have the ability to process and analyze vast amounts of data, EQ involves understanding and managing emotions, which is a fundamental human trait. Exploring the relationship between EQ and AI could lead to innovative solutions that not only improve performance but also promote greater emotional wellbeing in the workplace and beyond. As we strive to create more human-like technology, it's important to consider the full spectrum of emotional intelligence and how it can enhance the capabilities of AI.

Strategies for Combining EQ and AI to Achieve Optimal Results

The combination of emotional intelligence (EQ) and artificial intelligence (AI) can unlock a world of new possibilities. Both of these fields have gained immense momentum in recent years, with EQ being essential for interpersonal relationships and AI revolutionizing the way we live and work. By bridging the gap between the two, we can achieve incredible results that were previously unimaginable. From personalized recommendations to chatbots that can provide compassionate support, the possibilities are endless. But how do we go about combining these two seemingly disparate fields? In this article, we will explore some of the most effective strategies for optimizing EQ and AI to achieve the results we seek.

Using AI to Identify, Measure, and Analyze Emotions

Artificial intelligence (AI) is making great strides in the world of emotion recognition. By utilizing sophisticated algorithms and machine learning, AI is able to identify, measure, and analyze emotions in ways that were previously impossible. This technology has the potential to revolutionize a wide range of industries, from healthcare to marketing to entertainment. For example, AI can be used to help doctors better understand patients' emotional states and provide personalized care plans. It can also help businesses identify customer emotions in real time, allowing them to tailor their services and products to better meet their needs. With AI, we are unlocking new ways to understand and connect with each other on a deeper emotional level.

Best Practices for Combining EQ and AI in Businesses

As businesses continue to navigate the ever-evolving landscape of technology, new opportunities continue to arise for improved operations and increased efficiency. One such opportunity lies in combining the powers of Emotional Intelligence (EQ) and Artificial Intelligence (AI) to optimize business practices. By leveraging EQ, companies can better understand the needs and motivations of their employees and customers, while AI offers unparalleled data analysis and automation capabilities. The key to successfully combining EQ and AI lies in finding the balance between the two. On one hand, companies cannot rely solely on AI to make decisions, as its lack of emotional nuance can lead to oversights. On the other hand, EQ without AI can be equally limited – while people can provide context and empathy, they may not always have the capacity to analyze data at scale. Through a thoughtful approach to integrating EQ and AI, businesses can unlock a new level of collaboration, productivity, and ultimately, success.


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Laura 00:00

Hi, and welcome to the Next Level Leap, I am your host. And in this podcast and video, I'm going to be taking your marketing strategies to the next level by helping you understand how to connect both emotional intelligence or EI and artificial intelligence AI to get the exact result that you want from your marketing. And this can really help you create a more personalized and impactful experience for the people that you serve. And in a way that accelerates growth, like no other strategy that we're using right now in our consulting firm. So, if this sounds like something you want to learn more about, make sure to stay tuned. Hello, and welcome to the next level leap podcast.

Laura 00:43
My name is Laura Meyer, and I'm thrilled to be your guide on this journey. With over 20 years’ experience as an entrepreneur and growth strategist for some of the country's fastest growing nonprofit and for profit organizations. I'm passionate about the power of marketing to create massive positive change in the world. In this podcast, we'll explore how you can use marketing to create a ripple effect of change that will international heightened communities for years to come. I'm so excited to share my insights and strategies with you and to help you discover how you can use your talents and skills to make a difference in the world. So let's dive in together and create a marketing report that will change the world.

Laura 01:21
Hi, my name is Laura Meyer, I'm a growth strategist to some of the country's fastest growing nonprofit and for profit brands. And I am a best-selling author, a keynote speaker and mom to three. And if this is something that you've been kind of wondering more about, you're thinking to yourself, you know, I'm seeing AI happening all around me like I'm hearing it in the news feed, I go to my podcast, and it's what people are talking about. But when I go into an AI tool like chat GDP, the output that I'm getting, I would consider to be pretty junky right? That's something that I hear a lot. I was at a networking organization for high level service professionals this morning, and everybody was talking about how when they put something into chat GDP or an AI tool like that, they don't like the output, they don't like what they're getting. And so really, when we're thinking about how to dive deep into the world of marketing, and what really works now, today, when it comes to moving the needle in terms of business growth, this combination of emotional intelligence, and artificial intelligence is what I have found to be the most effective when using AI to grow your brand. And so it can really take those experiences to the next level. But what happens is a lot of people get disinterested very quickly. They, they look at AI or they look at an AI tool, and they think oh, this is great. I want to be on the forefront of technology who doesn't right. And then they start playing with it and the output doesn't sound human, or the output isn't relevant. And so they say, oh, AI doesn't work. Moving on, right. But this is why it's so important to consider emotional intelligence along with artificial intelligence. For the most powerful marketing combination possible.

Laura 03:13
Emotional Intelligence is so critical for understanding and empathizing with our customer's needs and emotions. And by understanding them first on a deeper level from an empathetic standpoint through emotional intelligence, and using some of the applied principles that we know about what makes somebody or something emotionally intelligent, we can then provide the AI tool with the insights that it needs to create a more personalized and impactful content and messaging strategy.

Laura 03:51
The more that you understand about your target market, the better equipped you'll be to create an output that would actually appeal to them. demographic details like age and gender and location income are pretty important. But psychographic details, like values, personality traits, interests, and attitudes are also really critical to understanding what it is that we want AI to do with the information that we're feeding it. And what I find is that when we go into brands, big brands, you'd be familiar with brands that you that you might even frequent, daily or weekly. The degree to which they understand their customer is first of all, often outdated. A lot of people have customer insight data, that is dates back to the pre pandemic. And I don't know about you, but I changed a lot during that two year period that we were in quarantine things become less important to me or more important to me. My family became incredibly important to me my legacy, things that are more esoteric, bigger picture. It really create created an environment where we all do tend to look really honestly and genuinely about kind of our own humanity. So yeah, if you were to survey me in 2019, compared to today and 2023, I probably give you pretty different answers. And what I find is that for many organizations, these insights are outdated, or they're going on old information, or they're going on information that's anecdotal. So for example, I went into a client recently with a pretty big following a board of directors, a marketing committee on the board of directors, but still there their insights as to who's making a decision, a buying decision, or an enrollment decision was about five years old. That was fascinating to me. And I kind of felt like, gosh, you know, I don't know if I'm the one to state the obvious here, but maybe we should ask them again, about why they're choosing to enroll here. And what it is that's driving some of those decisions, and use those psychological insights to create a better environment, a better marketing and sales environment for the right people within our sales process.

Laura 06:05
So that was really fascinating. So with, then once we have those insights, then and only then can we provide AI tools like chat GDP with us, you know, with those types of inputs, which might even include who our best customer, our best fit customer or best fit participant would say that they follow on social media, what podcasts they listen to our own website, analytics, customer feedback, and yes, even big data around our best buyers. And by giving AI a diverse

range of inputs, instead of a single input or a get, you know, get info quick strategy, we can help it gain a more nuanced understanding that can take all of those inputs, synthesize it efficiently, and output, a better understanding of our customers’ needs and behaviors. So that's just one way in which we can combine emotional intelligence with artificial intelligence. The second is really understanding that emotional intelligence isn't just like about understanding our customers. It's about how using that understanding, again, to provide artificial intelligence or AI tools, with insights that can inform its outputs. So AI is all about inputs and outputs. An AI again, can help us understand and look at trends and behavior in a way that that type of research or analytics would probably take us a really long time, it can output it really quickly. And at the same time, the AI tool isn't going to pick up all the nuances when it comes to marketing strategy on its own.

Laura 07:53

So then, you might be wondering, okay, Laura, so you're helping me understand a little bit more about how to use emotional intelligence in the input stage of artificial intelligence. But what do I do with this output, sometimes the output is, seems a little off seems a little robotic, or doesn't necessarily reflect what it is that I would probably come up with on my own if I had a few hours to kind of figure it out. And this is again, where we can apply emotional intelligence to being able to use it in a more thoughtful way. So first of all, a lot of brands struggle with knowing their own brand, tone and voice. And this is a huge part of our brand, strategy and brand foundations. I remember when I went into a brick-and-mortar brand that had about 100 locations and the beauty space, one of the things that we immediately modified was the tone of voice, the tone of voice was kind of professional and formal. But the brand itself had more of kind of a girlfriend or girlfriend type of tone of voice and vibe to it. And so, we incorporated that brand tone of voice into all of our messaging. And the messaging analytics showed us that that worked tremendously better and helping people make the buying decisions. So first of all, it's important with emotional intelligence to be able to look at that pretty carefully, and say to yourself, is this the language our customers use? When we ask them for surveys? And we ask them for their own feedback? Is this the tone of voice and the language and the vernacular that they use? And if it's not, and we're using something different, they're going to feel like something's off.

Laura 09:35

They might not be able to say it, they're probably not going to say, oh, you know, what's off is that I wouldn't use that tone of voice, or I wouldn't use those words. Your ideal customers aren't saying that to themselves, but subconsciously, they feel like something's off, and it can really delay any decision making in the sales process. So, this is why it's important to let an AI tool know what tone have a voice that you want it to use with its outputs if you're planning on applying the outputs that you're getting directly to a marketing or sales process. So your brand's tone of voice and the way in which you say things is a really important part of your

marketing strategy. And they should be developed using human methodology, emotional intelligence. And while the AI tool can really help you create content and messaging that would be relevant to your target market, in a way that's personalized and impactful, it's really up to us as strategist and as humans to apply emotional intelligence to ensure that aligns with our brand's overall messaging and voice.

Laura 10:48
So in conclusion, combining emotional intelligence and artificial intelligence, and marketing is what I predict will be the future of AI. However, it's really important to understand the emotional intelligence part of this approach. Some of you might look at it from a perspective of that just classic market strategy, go to market strategy, which it is, creating a customer journey map or creating a brand strategy for your product to go to market is an essential part of being able to stand out in all of the different options that your ideal customers your audience has, when making a decision. And that has to be developed within a container of emotional intelligence of what I like to call empathetic marketing, where we really get into the hearts and the minds of the people that we're looking to serve, and look and create everything from their perspective, what would interest them, what would motivate them? What would inspire them, what would excite them, when crafting offers what feels like such an easy, yes, that would be silly of them to say no, and creating the types of market positions and differentiate points of differentiation in the market that helps brands stand out. So that all takes a high level of emotional intelligence input. But then understanding as well that the AI tool can expedite a lot of the analytics, a lot of the content creation, a lot of the heavy lifting that we see within our internal teams of our clients, it can expedite that. And by even modifying the voice and tone of that output, in accordance with your brand's message is such an amazing combination. So what I'm finding is that as we layer on AI tools into our consulting practice that joy brand creative by embracing this approach, and businesses are able to drive so much more of a meaningful, impactful experience that also results in tremendous growth and success.

Laura 13:02
So as you've probably guessed, it is a very exciting time in marketing. And by combining emotional intelligence with AI, we can take all of our strategies to that next level. And with the right inputs and tools, and messaging and output analytics, we can create even more value for the customers that we serve by helping to create content quicker, more efficiently, more effectively, in a way that accelerates the growth process for pretty much every organization that we serve. So if this is something that you want to learn more about, you want to learn more about how to apply this in your own organization. I have a lot to say on this topic, the idea of emotional intelligence just scratches the surface, we are finding that so many of our clients are able to create huge leaps in organizational growth, just by simply applying some of the AI tools that we have been able to adapt and modify for the organizations that we serve.

You can learn more about us at Joybrandcreative.com. That's Joybrandcreative.com. And I look forward to seeing you soon in the next episode.

Laura 14:17
Thank you so much for joining us today on the Next Level Leap podcast. I hope you enjoyed this episode as much as I did, and that you gained valuable insights from our time together. If you want to see any of the visuals I mentioned in this video, you might want to head on over to our YouTube channel where you can see a lot of the things that I'm explaining and in a way that might be a little bit more applicable. And if you want to learn more about our consulting business, make sure to visit Joybrandcreative.com. And finally, if you're enjoying this podcast and you want to support our mission of creating a ripple effect of change in the world, please subscribe and leave us a review on your favorite podcast platform. Your feedback means everything to us and it helps us reach more people. can benefit from the power of positive marketing so until next time keep making waves and spreading joy I'll see you soon!


Welcome to the Next Level Leap Podcast! Join our guide, Laura Meyer, a 20-year entrepreneur and growth strategist for some of the country's fastest-growing nonprofit and for-profit organizations, as she shares her insights and strategies for using marketing to make a difference in the world. In each episode, we explore how marketing can create a ripple effect of change that impacts lives and communities for years to come. From social media to branding to storytelling, we cover a range of topics to help you harness the power of marketing for good. So if you're ready to make waves and spread joy, tune in to the Next Level Leap Podcast podcast and let's create a marketing ripple effect that changes the world!

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#157: Uncovering the Truth Behind Multi-Channel Marketing Myths

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#155: How to Become the CEO of Your Health: Unlocking Optimal Wellness and Vitality with Maraya Brown, Certified Nurse Midwife